LeapFrog Appoints Brad Rodrigues As Senior Vice President And General Manager Of Digital And Community Development

Jul 31, 2012, 16:39 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., July 31, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that Brad Rodrigues has joined the company as senior vice president and general manager of digital and community development. In this role, Rodrigues will be responsible for developing and managing the execution of LeapFrog's digital and community strategies, including LeapFrog's Learning Path, and deepening the relationships with LeapFrog's millions of connected consumers.  Rodrigues reports directly to LeapFrog CEO John Barbour.

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"I am thrilled that Brad has joined the LeapFrog team. Brad had a number of key leadership positions at Nike and played an instrumental role in building Nike+, one of the world's most successful and groundbreaking digital communities. He has a proven track record of connecting consumers, elevating brands, delivering results and developing people," said John Barbour, chief executive officer of LeapFrog. "His knowledge and expertise will be valuable assets as we deepen our engagement with customers through our rapidly growing online communities and other digital initiatives."

"I am excited to join a team and organization that is redefining the educational entertainment industry," said Rodrigues. "LeapFrog is an extraordinary brand that positively impacts millions of children's lives every day.  I believe LeapFrog has many growth opportunities as it extends its leadership in educational entertainment and provides parents with online resources to help their children succeed both in life and in school."

Prior to joining LeapFrog, Rodrigues spent nine years at Nike leading product, marketing and digital teams in both the US and Europe.  Most recently, he was the general manager of Nike+ where he led efforts to elevate the Nike+ consumer experience, increase the level of consumer engagement and service, and expand key consumer digital products.

Before joining Nike, Rodrigues helped launch a digital marketing company in Chicago and was a consultant at McKinsey & Company.  He received a bachelor's and a master's degree from Stanford University, and a Masters of Business Administration from Harvard Business School. 

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

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SOURCE LeapFrog Enterprises, Inc.