EMERYVILLE, Calif., June 11, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that Ken Adams has joined the company as senior vice president of sales, effective immediately. In this role, Adams is responsible for developing and executing the overall sales strategy for LeapFrog in the U.S. including managing and building new opportunities for the sales organization and key retailers, in addition to overall sales team management and trade marketing. He reports directly to LeapFrog CEO John Barbour.
"I am thrilled to have Ken join the LeapFrog leadership team. With more than three decades of experience, he is widely respected as one of the top sales executives in the industry and has a proven record of developing top sales teams and deploying highly effective growth strategies," said John Barbour, chief executive officer at LeapFrog. "He has had great success in all facets of sales management, from leading major retail partner relationships to developing new channels of distribution and managing national distributor networks. In addition, he spearheaded many high-profile strategic initiatives for Hasbro, one of the largest children's brands in the world. I am confident Ken will have a significant impact in fulfilling LeapFrog's mission of helping children reach their potential."
Prior to joining LeapFrog, Adams was the vice president of sales for emerging channels and business development at Hasbro, Inc. In this role, he successfully developed and executed strategic initiatives to reposition Hasbro as a leader within new growth channels. Adams also drove the planning, organization and implementation for optimizing emerging channels for Hasbro. During his 28-year tenure at Hasbro, he led large sales teams in the U.S. directly responsible for the success at key retailers including Toys"R"Us and Target.
"I am excited and proud to join an organization where every day we can have an impact on millions of children's lives," said Ken Adams, senior vice president of sales at LeapFrog. "As a parent, I understand the importance of providing children with the opportunities and resources to build a solid foundation for success in school and in life. For more than 18 years, LeapFrog has been creating life-changing educational entertainment and I look forward to leading a team of extremely talented sales professionals and identifying strategic opportunities to continue LeapFrog's growth and presence with all of our retail partners."
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at leapfrog.com.
SOURCE LeapFrog Enterprises, Inc.