LeapFrog Gives Consumers 'Green' for Going Green

Families Can Earn Discounts on New Leapster Explorer by "E-cycling" Used LeapFrog Systems -- Good for the Wallet and the Environment

Sep 29, 2010, 09:00 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., Sept. 29 /PRNewswire/ -- Today LeapFrog Enterprises, Inc. (NYSE: LF), creator of award-winning learning products for children, announces its "Trade Up to Leapster Explorer" program, offering discounts on the Leapster Explorer system (www.leapfrog.com/explorer). To participate, families simply turn in eligible older LeapFrog platforms through RecycleBank's online service or in person at Best Buy stores, then receive $10 off a new Leapster Explorer system and $10 off two Leapster Explorer games. And by "trading up," LeapFrog consumers can also be "e-cycling" leaders, keeping our nation's landfills free from electronics.

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"'Trade up to Leapster Explorer' gives LeapFrog families a great deal on this cutting-edge platform," said LeapFrog chief marketing officer Jeff Grant. "Leapster Explorer offers kids a mobile learning experience that lets them discover something new every time they play—on the go or online. And we are excited to help families who 'trade up' to recycle, not just discard, older LeapFrog products."  

Go Green by Trading Up

According to the Environmental Protection Agency, Americans generated more than two million tons of electronic waste in 2007, but only 18% of this was recycled—the rest wound up in landfills. And while 23 states have passed legislation mandating statewide electronics recycling, many people are still unaware that electronics can be recycled, or do not have access to a program facilitating collection. LeapFrog will offer two easy ways for consumers to help the environment while enjoying a great deal on a top-notch learning system for their kids: from home, or in store.

Consumers can recycle their older LeapFrog platform by mail, by visiting the RecycleBank LeapFrog partner page (www.recyclebank.com/leapfrog). Consumers who want instant rewards can visit their local Best Buy store's Customer Service desk and turn in their LeapFrog system to receive savings on the spot. LeapPad™, Leapster®, Leapster2, Didj™, Fly™, Fly Fusion™ and Crammer™ systems are eligible for trade-in.

About Leapster Explorer

Leapster Explorer Learning Experience offers an unprecedented combination of handheld and online play for four- to nine-year-old kids, with more than 40 different learning and play experiences available by year-end. Featuring a hi-res, finger-touch screen, Leapster Explorer supports downloadable Leaplet™ Learning Apps, like e-Books and videos, and a click-in camera accessory (available October 1), for high-tech, kid-tough learning and play.

Kids with Leapster Explorer can access even more learning fun online in LeapWorld™ (www.leapfrog.com/leapworld), for a total mobile learning experience that offers new discoveries every time they play. And parents can have their own online experience with the one-of-a-kind LeapFrog Learning Path (www.leapfrog.com/learningpath), where they can see what their children are learning as they play with Leapster Explorer. Regularly e-mailed updates allow parents to share children's accomplishments, notice the areas where they may need additional support and find new ideas for even more learning fun.  

Leapster Explorer Learning Experience is currently available from leapfrog.com and all major retailers, in green or pink (Toys"R"Us only).

About LeapFrog

LeapFrog is a leader in education innovation—creating award-winning toys and reading and mobile learning systems that bring together robust technology, curriculum and characters from popular entertainment to create engaging and interactive learning experiences that make play and learning even more fun. Our mission is to inspire a lifelong love of learning. With more than 120 million educational systems, books and games in homes worldwide, in four languages at major retailers in more than 44 countries, plus multisensory technology in more than 100,000 U.S. classrooms, the LeapFrog brand is trusted by parents, valued by teachers and loved by children. Many of LeapFrog's newest products connect to the Internet to expand and enhance on-the-go play with additional interactive experiences. And all our products are strategically linked to our online Learning Path, where available—empowering parents by providing personalized insights and recommendations to help them see and share in their child's learning progress.

LEAPFROG, the LeapFrog logo, LEAPPAD, LEAPSTER, DIDJ, FLY, FLY FUSION, CRAMMER and EXPLORER are trademarks or registered trademarks of LeapFrog Enterprises, Inc. TM & © 2010 LeapFrog Enterprises, Inc. All rights reserved.

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