LeapFrog Learning Solutions Nominated For The Toy Of The Year Awards

LeapPad™ Ultra learning tablet, LeapReader™ learn to read and write system and Farm Mash-Up learning toy nominated in Toy Industry Association's 14th annual Toy of the Year awards program

Nov 25, 2013, 12:30 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., Nov. 25, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced three of its top 2013 product introductions have been nominated in the Toy Industry Association's annual Toy of the Year awards program. Hundreds of product entries were reviewed and selected for this prestigious recognition by committees of play experts, journalists, academics, retailers and other industry veterans.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

LeapFrog's nominated products and corresponding categories are:

  • LeapPad™ Ultra: Educational Toy of the Year and e-Connected Toy of the Year
  • LeapReader™: Educational Toy of the Year
  • Farm Mash-Up: Infant/Toddler Toy of the Year

The Toy of the Year awards program is the Toy Industry Association's annual event in support of the Toy Industry Foundation. Since the inception of the awards program, LeapFrog has received more than 20 awards from the Toy Industry Association in a variety of categories, and is currently the only company to have won the highly coveted "Educational Toy of the Year" award eight out of the thirteen years. Additionally, LeapFrog's #1 selling kids' learning tablets have received numerous Toy of the Year awards. In 2013, LeapPad2 received the inaugural "People's Choice Toy of the Year" and "Educational Toy of the Year" awards; in 2012 LeapPad1 won "Toy of the Year," "Educational Toy of the Year" and "Preschool Toy of the Year" awards. 

"We are thrilled to have three of our products recognized as top contenders for the Toy of the Year awards, the most prestigious ballot in the toy industry," said John Barbour, chief executive officer at LeapFrog. "We are committed to providing children with highly engaging and entertaining experiences when playing and learning with LeapFrog solutions. We believe that LeapPad Ultra, LeapReader and Farm Mash-Up provide these rich learning experiences and hope that our products will be recognized at this year's event. Each of these unique products has been designed or approved by our talented team of designers and in-house learning experts to ensure they are the most engaging and age-appropriate learning solutions available for children."

Winning products are selected based on popular votes from consumers and announced during the February awards ceremony in New York, marking the kick-off to the 111th annual American International Toy Fair.

Consumers can vote for their favorite LeapFrog product through January 29, 2014 at www.toyawards.org.

About LeapPad Ultra

LeapPad Ultra, the ultimate learning tablet for kids, is a new kid-tough tablet that works with an extensive library of more than 800 educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of learning experts. LeapPad Ultra, recommended by 97 percent of teachers to parents*, features a seven-inch high-resolution screen, a rechargeable battery, front and back cameras and video recorders and 8 GB of memory. LeapPad Ultra features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children's browser developer. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust (MSRP $149.99, for children 4 to 9 years old).

About LeapReader

LeapReader, recommended by 98 percent of teachers as a way for parents to help young children build skills that are important for school success**, is the new, complete learn to read and write solution for children. LeapReader helps children build an early foundation for literacy and academic success. LeapReader's three essential experiences – learn to read, learn to write and learn through listening – help children to sound out words and read sentences, write letters with interactive guidance, and develop listening skills, comprehension and imagination through audio books, music and more. All are available in the LeapReader library of more than 150 learning experiences (MSRP $49.99, for children 4 to 8 years old).

About Farm Mash-Up

Farm Mash-Up introduces toddlers to the world of animals and colors while mixing and matching. This new learning toy comes with a colorful storage bin and stimulates a child's creativity with musical characters as they create 36 real or imaginary animals. By pressing the 12 tiles in the "farm," children hear animal sounds and learn about colors. Each unique combination rewards kids with a fun song and helps them build skills in listening and recognition (MSRP $17.99, for children 1 to 3 years old).


LeapPad Ultra, LeapReader and Farm Mash-Up are available online and at major retail locations. For more information, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

* Results based on a 2013 survey conducted by LeapFrog and Scholastic Parent & Child Magazine of 328 U.S. Kindergarten teachers who received LeapPad Ultra tablets and LeapFrog Learning Library content for non-classroom examination through LeapFrog's LeapPad Ultra Teacher Insights Study.

**Results based on a 2013 survey conducted by LeapFrog and Scholastic Parent & Child Magazine of 304 U.S. Kindergarten teachers who received LeapReader Learning Systems and LeapReader Library content for non-classroom examination through LeapFrog's LeapReader Teacher Insights Study.

Media Contacts:

Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.





SOURCE LeapFrog Enterprises, Inc.