LeapFrog Partners With Zinkia Entertainment to Feature POCOYO on LeapFrog's Award Winning LeapPad

EMERYVILLE, Calif., May 30, 2012 /PRNewswire/ -- LeapFrog Enterprises Inc., the leader in educational entertainment, and Zinkia Entertainment (Zinkia), brand creator and producer of the hit global multiplatform brand POCOYO, today announced a partnership to bring content from the award-winning animated children's series POCOYO to the LeapPad™ -- the #1 learning tablet for kids.* The agreement was negotiated by Evolution, the North American licensing agent for POCOYO. The content will be available this summer through the LeapFrog App Center.

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The LeapFrog and Zinkia brands are popular among both kids and parents. The beloved POCOYO character brings curiosity to children around the world and inspires them to explore, discover and learn. LeapFrog's award-winning multimedia platforms paired with familiar characters and popular television episodes will bring engaging entertainment to children.  LeapFrog will make episodes from the first two seasons of the POCOYO television series and the special, POCOYO and the Space Circus, available in English and for the first time Spanish, through the LeapFrog App Center. 

"We are excited to partner with the endearing children's property POCOYO to provide more fun and engaging learning experiences, furthering our mission to help children reach their potential," said Jill Waller, vice president of multimedia learning at LeapFrog. "POCOYO is a wonderful complement to our existing educational entertainment offerings and we think our consumers will be delighted to find his exciting adventures in our growing App Center."

"LeapFrog and POCOYO are an ideal match," said Maria Doolan, managing director of brand and business development for Zinkia Entertainment, POCOYO creator.  "Evolution is seeking out the types of products and services that feel like organic extensions of the POCOYO brand and LeapFrog is definitely a grand slam."

"LeapFrog's multimedia learning platforms are an ideal vehicle for delivering POCOYO episodes to young fans on the go," said Travis J. Rutherford, president licensing & retail, Evolution. "Utilizing the LeapFrog App Center, parents can be assured that their children are safe while also learning through laughter with POCOYO."  

Availability
POCOYO episodes will be available for purchase in the U.S., Canada, the UK, Ireland, Australia, New Zealand and France (MSRP $5 - $10, for children 18 months and up starting summer 2012 in both English and Spanish language. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad and Leapster Explorer™ platforms.  LeapPad (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $59.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com. 

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read.  Come see the learning at www.leapfrog.com.  ™ & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

About POCOYO
Zinkia Entertainment's POCOYO is an award-winning animated series about a young boy's discovery of the world around him, representing a universe of core values that promotes a philosophy of curiosity, sincerity, interest, tolerance, respect and love.  With these guiding principles, POCOYO fosters "Learning through Laughter™," utilizing a blend of humor and learning which mimics children's development to inspire and inform them.  POCOYO is narrated by writer/actor Stephen Fry (Sherlock Holmes: A Game of Shadows, Alice in Wonderland, Bones) who guides POCOYO with gentle humor.

About Zinkia Entertainment
Founded in 2001, Zinkia Entertainment specializes in the creation and management of entertainment brands for the international market. The Company is primarily involved in the animation business, creating quality content for the audiovisual market, as well as interactive content for multi-player console and online games. Zinkia's on-air and online content and associated merchandising and licensing products are distributed to over 150 countries worldwide. Animation production credits include the multi-award winning POCOYO and the successful series Shuriken School. In April 2011, Zinkia acquired a 51% stake in London-based family entertainment company Cake, further bolstering its content brand management and distribution opportunities.  Zinkia is headquartered in Madrid, with commercial offices in Beijing, China.

About Evolution
With extensive expertise in licensing, brand management and the full monetization of intellectual properties, Evolution brings a global perspective, turnkey solutions and flexibility to brand development, protection, maximization and longevity.  Developing intellectual properties from concept to the retail shelf, Evolution is also adept at managing manufacturing and distribution.  Committed to identifying and securing the right licensing partners, Evolution delivers tangible results as a highly effective alternative to full in-house licensing operation.

For Media Inquiries, Please Contact:

Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing + Communications
[email protected]/[email protected]
310.418.6430 or 805.252.1848

Kathryn Green
LeapFrog Enterprises, Inc.
[email protected]
510-596-3405

SOURCE LeapFrog Enterprises, Inc.