LeapFrog Steals the Hearts of Consumers and Wins Time to Play 2011 'People's Play Awards'

EMERYVILLE, Calif., Dec. 6, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced LeapPad™, Tag™ Solar System Adventure Pack and Peek-a-Shoe® Talking Octopus received the honor of being named Time to Play "People's Play Award" winners.  Time to Play also announced LeapPad as the recipient of the "Ultimate Wish" award, an honor bestowed on the toy that received the most overall votes making it America's most wanted toy.

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"We are honored to have won four prestigious awards for products that top consumers' wish lists, and to have LeapPad acknowledged as the most wanted toy of the year," said John Barbour, chief executive officer at LeapFrog.  "Receiving such recognizable accolades reinforces our heritage of creating engaging and compelling learning experiences that help children achieve their potential."

Consumers nationwide voted in the 3rd annual People's Play Awards and recognized LeapFrog products in three separate categories: Educational Toy (LeapPad); Science Toy (Tag Solar System Adventure Pack); and Infant Toy (Peek-a-Shoe Talking Octopus). The annual People's Play Awards program gives the public a forum to select and vote for the toys and games they are hoping to receive this holiday season, creating "America's Wish List," a compilation of favorite toys of the year as voted by consumers across the country. 

"Winning numerous People's Play awards comes as no surprise, LeapFrog is a perennial leader in educational entertainment for kids," said Jim Silver, editor-in-chief of Timetoplaymag.com.  "LeapFrog is known for providing engaging and entertaining learning products for all ages, from LeapPad—this year's hottest tablet for kids—to the popular Tag learn-to-read solution, to the new Peek-a-Shoe Octopus learning toy that encourages curiosity and exploration." 

Educational Toy

LeapPad, most recently recognized by third-party research firms as the most "liked" and searched for holiday kid's product, is a personalized learning tablet designed for kids ages four and up.  LeapPad was voted as America's most desired Educational Toy for holiday 2011.  LeapPad includes an on-board camera and video recorder, and will offer a library of more than 100 learning cartridge games and apps by the end of the year.  Its library of cartridge games is cross-compatible with Leapster Explorer™. (MSRP of $99.99, ages 4-9) 

Science Toy

Tag Solar System Adventure Pack secured the top spot in the Science Toy category.  Used with the Tag Reading System, the Solar System Adventure Pack takes kids beyond books and into outer space as they learn planetary facts and engage in an interactive board game.  Tag is the #1 selling reading system and recommended by 99 percent of teachers.  (MSRP of $13.99, ages 4-8) 

Infant Toy

Peek-a-Shoe Talking Octopus was selected as the most wanted Infant Toy.  Peek-a-Shoe Talking Octopus encourages children to explore emotions and fosters imagination as they learn numbers, colors and counting, and build motor skills. (MSRP of $29.99, ages 6-36 months)

For more information on and availability of LeapFrog products visit www.leapfrog.com.  

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help children achieve their potential by delivering best-in-class curriculum through engaging and age-appropriate technology-based platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

About TimetoPlayMag.com

TimetoPlayMag.com is a playful destination website which provides information, entertainment, and services on what's fun for children and their families.

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SOURCE LeapFrog Enterprises, Inc.