LeapFrog's Award-Winning LeapPad 2™ is #1 Selling Tablet and #1 Toy in the UK

Dec 10, 2012, 08:00 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., Dec. 10, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced LeapPad2™ as the #1 selling preschool tablet and #1 toy in the UK, according to recent NPD data (NPD, YTD Week 47 2012).

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"LeapPad2 is a global phenomenon that continues to experience strong momentum as we head into the holiday season," said Greg Ahearn, chief marketing officer at LeapFrog. "Parents, kids and teachers around the world have all recognized LeapPad2 as a best-in-class learning solution with an extensive library of learning games, eBooks, videos, music and more, all developed and reviewed by our highly experienced learning team. LeapFrog's performance in the UK is a testament of our commitment to being the world's leader in educational entertainment for kids."

LeapFrog is the fastest growing toy company in the UK in the top ten with impressive growth of 33 percent year over year by value of goods sold. Worldwide, LeapPad2 has won more than 67 industry and parenting awards and is now the #1 preschool tablet in the UK market and the #1 UK toy by value (NPD, YTD Week 47 2012).

About LeapPad2 LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory of LeapPad1™ (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately (MSRP $99.99, ages 3 to 9 years).

For more information on LeapPad2, visit www.leapfrog.com/leappad2

About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.


Monica Ma

LeapFrog PR



Kathryn Green

LeapFrog PR



SOURCE LeapFrog Enterprises, Inc.