LeapFrog's "Cooking! Recipes on the Road" Game Wins Prestigious Common Sense Media "ON for Learning" Award

LeapFrog game given highest rating for learning by leading experts in education and digital media

Mar 25, 2014, 12:49 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., March 25, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that its "Cooking! Recipes on the Road" learning game received a prestigious ON for Learning Award from Common Sense Media. The highly coveted award recognizes top children's media products considered to be of the highest rating for learning potential by Common Sense Media. This marks the second year in a row a LeapFrog learning game has won this award. In 2013, LeapFrog's Jake and the Never Land Pirates learning game was acknowledged with an inaugural ON for Learning award.

"It is a tremendous honor to receive this recognition from Common Sense Media, a highly respected and trusted resource for parents and educators," said John Barbour, chief executive officer at LeapFrog. "'Cooking! Recipes on the Road' is a unique game that integrates real world skills including measurement, addition and subtraction as kids cook up recipes and build math skills. Our team of designers and educational experts strive to develop high-quality play experiences filled with learning. This game provides that perfect combination of learning and fun, building school skills in a playful way through real life experiences such as running a family food truck."

The Common Sense Media ON for Learning Awards celebrate the best in kids' digital media, based on the organization's Learning Ratings Initiative. The Learning Ratings Initiative is designed to help parents sort through the abundance of apps, games and websites that claim to be educational and identify those products that deliver on learning potential and are age appropriate.

"Common Sense Media's Learning Ratings are the most comprehensive tool parents have to distinguish the digital-media products that are truly educational from those that simply claim to be," said Linda Burch, chief education and strategy officer. "The ON for Learning Award recipients represent only five percent of the titles we review and we congratulate LeapFrog on helping to set the high standard for high-quality digital learning products and improving the media landscape for kids."

LeapFrog's World-Class Learning Library "Cooking! Recipes on the Road" is available in LeapFrog's unique library of more than 1,000 learning games, apps, eBooks, videos, music and more designed or approved by LeapFrog's team of full-time in-house learning experts. Built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more, the LeapFrog library combines LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment. It offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content (downloadable apps are MSRP $5.00 and up and game cartridges are MSRP $24.99, for children ages 3+).

"Cooking! Recipes on the Road," for children ages 5-8, works on LeapFrog's award-winning LeapPad family of tablets, including the new LeapPad Ultra, LeapPad2™ Power and LeapPad2™ Custom Edition, in addition to the LeapsterGS™ gaming system. It's available as an app in the LeapFrog App Center and also as a cartridge game online and at major retail locations in the U.S. For more information visit www.leapfrog.com.

About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.   

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:             

Monica Ma                         

Kathryn Green

LeapFrog Enterprises, Inc. 

LeapFrog Enterprises, Inc.





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