LeapFrog's LeapPad™ Ultra Wins The e-Connected Toy Of The Year

LeapFrog products have been recognized 19 times as best-in-class educational entertainment by The Toy Industry Association

Feb 18, 2014, 11:42 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., Feb. 18, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced LeapPad™ Ultra, was honored as the "e-Connected Toy of the Year" at the 14th annual Toy Industry Association's Toy of the Year (TOTY) Awards ceremony held in New York on February 15th.  This prestigious award recognizes the best toy that helps children develop special skills and knowledge through play.

"Our top selling line of LeapPad learning tablets are designed to be the best first tablets for children and it is a privilege to have LeapPad Ultra honored as the 'e-Connected Toy of the Year' by such a highly respected organization as the Toy Industry Association," said John Barbour, chief executive officer at LeapFrog.  "For nearly 20 years, we have been developing fun and engaging learning solutions that help children achieve their potential.  LeapPad Ultra is a perfect example of our innovation and this award is the direct result of the hard work and dedication of our talented team at LeapFrog."

LeapFrog's learning solutions have won multiple Toy of the Year awards over the years, including the prestigious "Educational Toy of the Year" award eight out of 14 years, which is more than any other company.  In 2013, LeapFrog also won the inaugural "People's Choice Toy of the Year" award for LeapPad2™. 

Recommended by 97 percent of teachers*, LeapPad Ultra is a kid-tough tablet that features a seven-inch high-resolution screen, a rechargeable battery, front and back cameras and video recorders and 8GB of memory.  LeapPad Ultra also features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children's browser developer.  LeapSearch is kid-ready out of the box and delivers an experience that parents can trust.  LeapPad Ultra works with an extensive library of more than 800 educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of in-house learning experts.  This robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more.

LeapPad Ultra (MSRP $149.99, for children ages 3-9) is available online, at major retail locations and at www.leapfrog.com.

About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

*Results based on a 2013 survey conducted by LeapFrog and Scholastic Parent & Child Magazine of 328 U.S. Kindergarten teachers who received LeapPad Ultra tablets and LeapFrog Learning Library content for non-classroom examination through LeapFrog's LeapPad Ultra Teacher Insights Study.

Media Contacts:

Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.





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SOURCE LeapFrog Enterprises, Inc.