LeapFrog's Leapster Explorer™ Mobile Learning System Named One of Time to Play's 2010 'Most Wanted' Holiday Toys

EMERYVILLE, Calif., Sept. 29 /PRNewswire/ -- LeapFrog Enterprises, Inc., creator of award-winning learning products for children, today announced that its new Leapster Explorer Learning Experience (www.leapfrog.com/explorer) was awarded "Most Wanted" honors by Time to Play magazine.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/LFLOGO)

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

Each year, the Time to Play team tests and reviews thousands of new toys, games and puzzles, led by industry experts Jim Silver, Time to Play editor in chief, and Chris Byrne ("The Toy Guy"), Time to Play content director. The result is the "Time to Play Holiday Most Wanted," the year's most anticipated hot toy list, comprising toys the team predicts will be kids' "must haves."

"The debut of Leapster Explorer heralds a new way of combining educational play with next-gen mobile learning," said Time to Play's Jim Silver. "With significantly increased hardware features and functionality, complemented by outstanding content that's the richest and most engaging yet from LeapFrog, the heritage of the Leapster brand has come of age with the Leapster Explorer system."

Mobile Learning and Play for Today's Kids

The Leapster Explorer handheld, delivering more than 40 different learning and play experiences by year-end, offers an unprecedented combination of handheld and online play for four- to nine-year-old kids. Featuring a hi-res, finger-touch screen, Leapster Explorer supports downloadable Leaplet™ Learning Apps, like e-Books and videos, and a newly available click-in camera accessory, for high-tech, kid-tough learning and play.

Leapster Explorer players can access even more learning fun online in LeapWorld™ (www.leapfrog.com/leapworld), for a total mobile learning experience that offers kids new discoveries every time they play. And parents can have their own online experience with the one-of-a-kind LeapFrog Learning Path (www.leapfrog.com/learningpath), where they can see what their children are learning as they play with Leapster Explorer. Regularly e-mailed updates allow parents to share children's accomplishments, notice the areas in which they may need additional support and find new ideas for even more learning fun.

Availability

Leapster Explorer is currently available from leapfrog.com and all major retailers, MSRP $69.99, in green or pink (pink at Toys"R"Us only). Cartridge games are MSRP $24.99 each, and a pack of two Leaplet Learning App download cards is MSRP $14.99. The snap-in camera accessory is MSRP $24.99 and will be available October 15.

About LeapFrog

LeapFrog is a leader in education innovation—creating award-winning toys and reading and mobile learning systems that bring together robust technology, curriculum and characters from popular entertainment to create engaging and interactive learning experiences that make play and learning even more fun. Our mission is to inspire a lifelong love of learning. With more than 120 million educational systems, books and games in homes worldwide, in four languages at major retailers in more than 44 countries, plus multisensory technology in more than 100,000 U.S. classrooms, the LeapFrog brand is trusted by parents, valued by teachers and loved by children. Many of LeapFrog's newest products connect to the Internet to expand and enhance on-the-go play with additional interactive experiences. And all our products are strategically linked to our online Learning Path, where available—empowering parents by providing personalized insights and recommendations to help them see and share in their child's learning progress.

LEAPFROG, the LeapFrog logo, LEAPSTER, LEAPWORLD and LEAPLET are trademarks or registered trademarks of LeapFrog Enterprises, Inc. TM & © 2010 LeapFrog Enterprises, Inc. All rights reserved.

SOURCE LeapFrog Enterprises, Inc.