LeapFrog's New LeapPad™ Ultra Recognized As Top 2013 Holiday Toy

EMERYVILLE, Calif., July 16, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in children's learning tablets, today announced that LeapPad^™ Ultra has been named one of the Top 10 holiday items for 2013 by two major U.K. retailers. According to Hamleys and The Entertainer, the top toy retailers in the U.K, the highly anticipated LeapPad Ultra will be a must-have item for children this holiday season. 

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Just unveiled at the end of June, the new LeapPad Ultra is kid-tough and works with LeapFrog's unique library of more than 800 life-changing content experiences designed or approved by LeapFrog's highly experienced team of learning experts. LeapPad Ultra is kid-ready right out of the box with Wi-Fi, enabling kid-safe peer-to-peer play across devices, and LeapSearch™ by Zui™, a proprietary kid-safe web browser that parents can trust. Unique to LeapPad Ultra, the seven-inch DUO TECH™ high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. Additionally, LeapPad Ultra features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

"We are thrilled that less than a month after unveiling LeapPad Ultra two of the biggest retailers in the U.K have already named our  tablet a Top 10 item for children this holiday season," said John Barbour, chief executive officer at LeapFrog. "Children will want LeapPad Ultra for its sleek, cool styling and incredibly fun and engaging play experiences, but more importantly, parents understand our LeapPad Ultra is built kid tough and includes the quality content experiences only available with our LeapFrog learning library of world-class games, apps, eBooks, videos, music and more making it the best learning tablet for their child."     

World-Class Learning Library

The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog's learning experts. LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

Availability

LeapPad Ultra will be sold at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad Ultra will be available for pre-sale at leapfrog.com and at major online retailers in the U.S., Canada, UK and Ireland beginning July 17 and available at major retail locations early August. LeapPad Ultra will also be available in select countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall.

For more information, visit www.leapfrog.com/LeapPadUltra.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

SOURCE LeapFrog Enterprises, Inc.