LeapFrog's New LeapReader Sells Out In First Two Weeks

LeapFrog's new learn to read and write solution meets a critical need to help children get ready for school

Jun 24, 2013, 08:00 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., June 24, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that the new LeapReader learn to read and write solution has sold out of pre-sale units on leapfrog.com in less than two weeks. Unveiled in late April, LeapReader became available for pre-sale on major retailer websites on June 12. Additional quantities of the LeapReader will be available at major retailers in early July.

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"LeapReader pre-sale sold out quicker than expected demonstrating that parents are searching for quality learn to read and write solutions to ensure their children have the right skills they need for early success," said John Barbour, chief executive officer at LeapFrog. "The LeapReader solution helps children learn to read and write using physical books and workbooks and also supports related skills like listening comprehension. Developed with our team of LeapFrog learning experts, LeapReader is the perfect representation of learning and fun coming together to help build the foundation for early literacy."

LeapReader, from the creators of the #1 selling Tag learn to read system**, is the next generation of non-screen based learning that helps children build literacy skills and reading confidence. With LeapReader's three essential experiences – learn to read, learn to write and learn through listening – children sound out words and read sentences, write letters with interactive guidance, and develop comprehension skills. The extensive LeapReader library includes more than 150 engaging and fun learning experiences such as books, audio books, flash cards, maps, learn-to-write sets, music albums and trivia challenges.


LeapReader (MSRP $49.99 and in pink and green, for children ages 4-8) will be available at major retail locations and at www.leapfrog.com in early July. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time and works with most Tag books*.

For more information, visit www.leapfrog.com/LeapReader

*For complete list of compatible Tag books, visit leapfrog.com/LeapReader

** U.S. Source: #1 Learn-to-Read System based on The NPD Group/Retail Tracking Service; Preschool Electronic Learning, Learn-to-Read brands as defined by LeapFrog in dollars, annual 2012.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

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SOURCE LeapFrog Enterprises, Inc.