LeapFrog's New Ultimate Learning Tablet For Kids, LeapPad™ Ultra, Sells Out

New LeapPad Ultra sells out in its first days of pre-sale

Jul 30, 2013, 08:00 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., July 30, 2013 /PRNewswire/ --LeapFrog Enterprises, Inc. (NYSE: LF), the leader in children's learning tablets, today announced that LeapPad™ Ultra, the ultimate learning tablet for kids, has sold out of pre-sale units on leapfrog.com. Praised by media, industry influencers and retailers, LeapPad Ultra is expected to be one of the hottest products of the 2013 holiday season. Consumers still have a few days to take advantage of the pre-sale from one of LeapFrog's online retail partners.

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"Since we unveiled LeapPad Ultra just a few short weeks ago, it has already received major media and industry accolades globally including named as a top 10 holiday item by three retailers, and now, has sold out on leapfrog.com," said John Barbour, chief executive officer at LeapFrog. "We have also seen tremendous excitement and incredible support from all of our retail partners, who were very excited to kick off the pre-sale. Our social communities including our Facebook page of more than one million fans have been flooded with consumer anticipation and praise. Based on these results, we believe LeapPad Ultra is sure to top every child's wish list this holiday."

The new LeapPad Ultra is kid-tough and works with LeapFrog's extensive library of more than 800 fun, safe and educational games, creativity apps, ebooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of learning experts.

LeapPad Ultra also features a breakthrough in kid-safe web browsers. LeapSearch™ created by LeapFrog in partnership with Zui™, a leading children's browser developer, is kid-ready out of the box and delivers a LeapFrog-quality internet browsing experience that parents can trust. In addition, LeapPad Ultra's peer-to-peer technology showcases new educational gaming innovations with multiplayer collaborative and fast-action gameplay.

Unique to LeapPad Ultra, the seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. Additionally, LeapPad Ultra features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

"With LeapPad Ultra, LeapFrog has raised the bar when it comes to delivering exceptional educational entertainment solutions for kids," said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys"R"Us. "With great new features including the kid-safe web browser, compatibility with an incredible library of content, and a cool kid-tough design, LeapPad Ultra is sure to be one of our most popular items this holiday season at Toys"R"Us."

World-Class Learning Library The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog's learning experts, and available in the LeapFrog App Center for LeapPad Ultra. LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

Availability LeapPad Ultra will be sold at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad Ultra is available for pre-sale at major online retailers in the U.S., Canada, UK and Ireland and available at major retail locations in early August. LeapPad Ultra will also be available in select countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall.

For more information, visit www.leapfrog.com/LeapPadUltra.

About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:

Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.





SOURCE LeapFrog Enterprises, Inc.