LeapPad2 Wins Top Toy Status On Kmart's "Fab 15" List

EMERYVILLE, Calif., Sept. 26, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced LeapPad2™ was selected as a top toy on Kmart's prestigious "Fab 15" holiday list. LeapPad2, the next generation of the #1 kid's learning tablet, is a top quality educational entertainment solution with a vast library of games, eBooks, videos, music and more designed to help kids learn through play.

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"It is a tremendous honor to be recognized on Kmart's 'Fab 15' holiday list," said John Barbour, chief executive officer at LeapFrog. "LeapPad2 provides the ultimate kid's tablet experience and features the best educational entertainment content for children. It is a superior educational tool for parents and is sure to be at the top of every kid's wish list this holiday."

This is the second consecutive year that Kmart has recognized LeapFrog's award-winning LeapPad tablets on its "Fab 15" list. The "Fab 15" list represents the ultimate list of toys that kids want this holiday season and provides parents with an easy shopping tool.

"LeapPad2 is one of our favorite toys this year and we expect it to be a top pick among kids and parents," said Hugo Malan, senior vice president and president, Sears Holdings. "With its "kid tough" form factor, great new features and an extensive library of top quality educational content, it will come as no surprise if we have a hard time keeping LeapPad2 on our shelves this holiday."

LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor, double the on-board memory (4GB) and a longer battery life, all wrapped in a high-tech styled kid-tough tablet design. LeapPad2's extensive library of hundreds of games, music, videos, eBooks and more are carefully designed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

For more information on Kmart's "Fab 15" list visit http://www.kmart.com/fab15.

Availability

LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LeapPad2 Disney Princess Bundle is sold at MSRP $129.99. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. New accessories for LeapPad2 include a video display case (MSRP $19.99), fashion handbag (MSRP $19.99), car adapter (MSRP $14.99), gel skins (MSRP $9.99) and much more. An optional recharger pack is also available at MSRP $39.99. LeapPad2 is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2. For more information on LeapPad2, visit http://www.leapfrog.com/leappad2/.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

SOURCE LeapFrog Enterprises, Inc.