Learn about Gamification at Vator Spark's Get Game conference

Apr 04, 2012, 06:00 ET from Vator

SAN FRANCISCO, April 4, 2012 /PRNewswire/ -- By 2015, more than 50% of organizations that manage innovation processes will "gamify" those processes, according to a Gartner Report.

If you're not taking a hard look at how you can transform your start-up and leverage game mechanics, you're falling behind the innovation curve.

Gamification helps you engage today's customers and employees. At Vator Spark, we're bringing together top-level innovators and investors in the industry to explore how to incorporate the best practices around product, design, marketing and more. And, we'll dive into what VCs are looking to invest in.

Why should you attend Get Game? One of the biggest and most important trends in the last year has been incorporating game-design thinking and playful incentives, like rewards, status, honors, recognition, points, badges, etc. to a company's service to better engage with customers. Gamification can be applied to any industry to attract users and turn them into loyal customers.  

We've got the best start-ups defining this space from Bunchball, Badgeville, Lithium, Kiip, Trada, Fitbit.com, Gigya, Fixya and many, many more.

Not only does our line-up include top-notch speakers from the innovative companies in this space, we've got incredible topic discussions. Want to learn about crowdsourcing? You can learn the do's and don'ts about managing a crowd from Trada CEO and founder Niel Robertson. How do you incorporate game tactics into marketing to improve customer experience? You can learn that form Evan Paul of Glueper. You'll also learn about the "Science of Gamification" by Dr. Wu, Chief Scientist at Lithium, as well as how brands are targeting "actions" or "goals" by Brian Wong of Kiip. We'll bring together top VCs, such as Tim Chang (Mayfield), Ravi Moran (Shasta Ventures), Charles Hudson (SoftTech VC) and Lars Leckie (Hummer Winblad) to talk about the funding opportunities in this space.

A special thanks to Bunchball, a leading gamification start-up, and Berkeley's Lester Center for Entrepreneurship, for their support.

More information and the event and tickets are available here:

Date: Tuesday May 1, 2012
Time: 8:30 AM - 6:00 PM
Location: Berkeley Skydeck, Penthouse Floor, 2150 Shattuck Avenue, Berkeley, CA 94705 Register here.

8:30 AM - 9:00 AM
Registration & Breakfast
9:00 AM - 9:15 AM
Opening Remarks by Per Håkansson, Program Director Vator Spark
9:15 AM - 10:00 AM "The Science of Gamification", Dr. Michael Wu, Chief Scientist, Lithium.com
10:00 AM - 10:45 AM Speaker to be announced

10:45 AM -11:00 AM Coffee Break

Floating points
11:00 AM - 11:30 AM Speakers TBD
Morning panel: Entrepreneurs on Gamification
11:30 AM - 12:10 PM
How start-ups can benefit from Gamification techniques and best practices 
Niel Robertson (Trada), Kris Duggan (Badgeville), Nathan Lands (Gamify.com), Tim Roberts(Fitbit.com), Moderator Bambi Francisco (Vator)

12:10 PM - 1PM Lunch

Breakout sessions

Track 1 - Product Design: Key learnings from designing products with gaming attributes
Track 2 - Marketing: Accelerate engagement, loyalty and growth
Track 3 - Monetization: Growing revenues by using Gamification
Track 4 - Crowdsourcing: Leveraging the smartness of crowds

(Every participant can choose from four different talks for every themed track, attending up to four different sessions during the afternoon.)

1 PM - 1:35 PM (35 minutes)
Track 1: Chris Duskin, Vice President of Products, Badgeville.com
Track 2: Chethan Ramachandran, Co-founder and CEO, Playnomics.com
Track 3: Nathon Gunn, Founder and CEO, Socialgameuniverse.com
Track 4: Cesar Castro, Founder and CEO, DiscoveryCast.com
1:35 PM - 1:40 PM Break

1:40 PM - 2:15PM  (35 minutes)
Track 1: "Gamification designed for the Salesperson personality type" Michael Smalls, Founder and CEO, Hoopla.net
People tend to self select into job functions that fit their personality types and preferences. When applying gamification to job functions, it is important to tailor the offerings accordingly. In this talk, we will discuss how to specifically address the sales and call center audience and will share insights from a scientific study we did with Wharton at a large marketing company with over 800 salespeople.

Track 2: "Gamify Your Marketing Strategy and Reward Social Influencers" by Mara Lewis, Co-founder and CEO, Stopped.at

Leveraging gamification principles as part of the user experience and value proposition magnifies the effects of recognition and subsequently, the engagement of all users, power or casual. These principles help to package and promote recognition across the site so users interact and respond to it more often and to a greater extent.

Track 3: Rajat Pharia, CPO, Bunchball.com 

Track 4: "Crowd Mechanics - Gamification for Crowdsourcing Businesses" by Niel Robertson, CEO and Founder, Trada.com
Crowdsourcing has emerged as a valuable solution to help businesses complete projects, both simple and complex. But managing a crowd of individuals requires a unique set of complex, multi-motivation systems to keep them engaged and properly directed. Crowd Mechanics use gamification principles to provide an incentive and engagement system designed to drive outcomes in a crowd through individual and group incentives that include both monetary and non-monetary rewards, levels, and achievements.
In this hands-on session, Niel Robertson will discuss the principles and best practices of Crowd Mechanics. We will discuss the dynamics involved with motivating and managing a crowdsourcing marketplace with thousands of workers and teach you how to implement Crowd Mechanics and reputation systems to keep your crowd from becoming a mob.
2:15 PM - 2:30 PM Cookie break

2:30 PM - 3:05 PM (35 minutes)

Track 1: Matt Foley, Head of Strategic Partnerships, Gigya.com

Track 2: "Gamification Tactics in Marketing" by Evan Paul, Co-founder and COO,  Glueper.com
Incorporating gamification tactics into marketing to motivate an audience to do something through engagement -- actions, reactions, transactions you can shape and steer. This engagement gives meaning and value to marketing gamification. Benefits include: amplification, brand loyalty and customer expectations. Techniques may include: recognition, belonging, status and escape.

Track 3: "Monetization: The love child of Gamification & Rewards" by Keith Smith , Founder and CEO, BigDoor.com
You've increased user loyalty and engagement with your new gamified rewards program, now explore new strategies for making money.

Track 4: TBD

3:05 PM - 3:10 PM Break

3:10 PM - 3:45 PM (35 minutes)
Track 1: "How to evaluate gamified design" by Ken Lynch, Co-founder and CEO, ReprocityNow.com
What's the difference between good and bad gamified design? And what is the difference between developing a game mechanic vs. normal feature development? If you're evaluating a gamified application or the companies who make them, join Ken in a discussion, and learn from his personal experience in gamified development.
Track 2: Yaniv Bensadon, Founder and CEO, Fixya.com
Track 3: Ari Mir, Founder and CEO, PocketChange.com
Track 4: 
Brian Wong, Founder and CEO, Kiip.me
3:45 to 3:50 PM Break
Afternoon panel: Venture capitalists on Gamification
3:50 PM - 4:30 PM
Discussion on the Gamification industry, market opportunities and funding
Tim Chang (Mayfield Fund), Ravi Moran (Shasta Ventures), Charles Hudson (SoftTech VC), Lars Leckie (Hummer Winblad Venture Partners), Moderator TBD

4:30 PM - 4:40 PM
Closing Remarks by Per Håkansson

4:40 PM - 6:00 PM
Drinks & Networking

About Vator: Vator (short for innovator) is one of the largest business networks dedicated to high-tech entrepreneurs and investors in start-ups. Founded and run by veteran and award-winning journalist Bambi Francisco, Vator consists of Vator.tv, a leading business network with more than 100,000 members and high-tech companies, using the service to effectively get discovered by investors, partners, and the overall entrepreneur community. VatorNews is Vator's news site focused on innovation with 450-plus contributors.