LeaseHawk, formerly CallSource Multifamily, opens Arizona headquarters

Firm establishes new brand, local jobs and visionary future

Apr 26, 2012, 09:05 ET from LeaseHawk

SCOTTSDALE, Ariz., April 26, 2012 /PRNewswire/ -- Three months ago, multifamily technology entrepreneur Mike Mueller acquired CallSource Inc.'s multifamily vertical with plans to relocate and move the firm into the 21st century.

Today, Mueller's vision is becoming a reality. Mueller has launched the new company, LeaseHawk, mapped-out company strategy, established headquarters and hired a dedicated team of professionals to lead the multifamily technology platform firm.

The need for a company like LeaseHawk was clear to Mueller, a longtime industry pioneer. Over the past few years, Mueller saw how smartphones and other mobile communication tools were altering the industry – lease prospects today want the details to a lifestyle they covet in a 24/7, always-connected environment. This has created a need for multifamily marketing systems that are highly-connected and far evolved from traditional marketing programs.

LeaseHawk provides strategic services to enhance the ability for apartment executives to track marketing spend, increase lead conversion rates while improving employee performance – and delivering ultimate consumer satisfaction within a new era of multi-family communications.

"Social media, chat, text and multi-media technologies have all created an entirely new and untapped platform for multifamily properties to leverage, reach out and engage prospects," Mueller said. "LeaseHawk has the expertise to help make those connections."

Since acquiring CallSource Multifamily, Mueller has secured long-term office space in the Kierland Commons area of Scottsdale, Ariz., rebranded and named his company and hired dozens of staff to commence operations.

Unique and proprietary services offered by LeaseHawk include the ability to provide marketing intelligence of more than 5,000 multifamily communities while tracking advertising effectiveness and spend in real-time. In addition, with smartphone technology, LeaseHawk is able to provide intelligent call routing between renters and communities on a continuous basis – which effectively keeps the leasing office open 24/7.

LeaseHawk tracks more than 1 million calls and millions of minutes each month so that prospects behaviors and communications can be strategically managed. Leasing teams are constantly coached and evaluated for competitive performance – a huge value proposition in the industry.

In addition, LeaseHawk is the Exclusive Educational Partner of the National Apartment Association Education Institute including more than 100 online courses for continual education and best practices with the nation's elite multi-family practitioners.

"Mobile communications is the future of our industry," added Mueller. "We are developing the pioneering platform which will facilitate communications with renters throughout the relationship lifecycle. This is a very exciting time for us and for the industry."

About LeaseHawk
LeaseHawk is a consumer centric innovator offering touch-point solutions to connect lease prospects with multifamily properties 24/7. LeaseHawk provides strategic services which enhance an apartment community's ability to make informed decisions, track marketing spend, increase lead conversion rates and improve employee performance. Led by industry pioneer, Mike Mueller, LeaseHawk operates from Scottsdale, Ariz. For more information go to

The Lavidge Company
Greg Sexton, ext. 555

SOURCE LeaseHawk