Lebanon Seaboard Launches GreenView® with GreenSmart Enhanced Efficiency Fertilizer

New Formula Addresses Growing Need for Effective Phosphorus-Free Fertilizer As State and Community Restrictions Increase Nationwide

Mar 15, 2011, 09:00 ET from Lebanon Seaboard Corporation

LEBANON, Pa., March 15, 2011 /PRNewswire/ -- Today Lebanon Seaboard Corporation, a leading manufacturer of fertilizers and grass seeds, launches GreenView lawn fertilizers with GreenSmart - an enhanced efficiency fertilizer, in time for spring lawn preparations. The GreenView with GreenSmart line includes phosphorus-free fertilizer products that increase the efficiency of nutrient absorption to promote deeper, stronger roots. The result is a robust, vibrant, drought-resistant lawn at an outstanding value.

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GreenView with GreenSmart No-Phosphorus lawn fertilizer products offer consumers an effective alternative to traditional fertilizers, which typically contain higher amounts of phosphorus and nitrogen. The launch comes at a critical time for homeowners who are searching for lawn care products that are phosphorus-free. As consumers become more aware of the environment – partly because of emerging state and community restrictions – they are turning to smart lawn care products to help.

With the recent spike in state regulatory legislation and conversations related to the use of phosphorus in lawn-care practices, consumers may be wondering how such regulations may affect their lawn care habits and the traditional products they have used for years.

"Consumers can rest assured that there should be no concern about compromised performance, thanks to our new GreenView with GreenSmart product line up," said Bill Kelso, general manager, Lebanon Seaboard Corporation, consumer products division. "In fact, while GreenView products with GreenSmart are new for consumers, the technology that makes them so effective has been university-tested in greenhouse and field trials and used in professional lawn-care settings for a number of years. Now, consumers can take advantage of this specially formulated offering that grows thick, lush grass at home."

Strong roots for better nutrient absorption

The GreenSmart ingredient helps direct nutrients where they're needed most, stimulating root growth and improving the efficiency of the lawn's root system. These vigorous roots allow for better absorption of the nutrients essential to a lush lawn. With better nutrient absorption, there's less potential for nutrients to leach away, so grass is heartier and better able to sustain itself in times of seasonal stress.

Able to better withstand heat and drought

Nutrients in GreenSmart also promote the development of deeper roots to support a lawn that needs less watering. The roots are better able to access water within the lawn ecosystem, as well as retain water.  Improved water retention leads to grass that's more heat- and drought-tolerant and requires less maintenance on the part of the homeowner. In addition to improved ease of care, a heat/drought-resistant lawn helps consumers conserve water – a plus for the environment and the wallets.

Uncompromising results – guaranteed

The base formula for fertilizers with GreenSmart use fewer synthetics than found in traditional lawn fertilizers, yet produces the same greening results. The new mixtures include MESA®, a patented, controlled-nitrogen release ingredient that effectively times the distribution of nutrients to the root system. This boosts the length of time the fertilizer works up to 12 weeks, making lawns easy to care for, with only one application per season. And the GreenView brand guarantees those results with a 100-percent satisfaction, money back guarantee.

"Let's face it – we're all thinking a little greener these days and lawn care is evolving with the demand for more sustainable solutions," said Tom Lokitus, product manager, consumer fertilizers at Lebanon Seaboard. "GreenSmart offers more eco-conscious homeowners the combination they've been looking for – outstanding performance from a proven, enhanced efficiency formula."

The new line of GreenView with GreenSmart fertilizer products includes Lawn Food, Broadleaf Weed Control, Crabgrass Control, Fall Lawn Food and Starter Fertilizer. Products will be available nationwide in spring of 2011 at independent retail chains, online at http://www.greenviewfertilizer.com and in select Lowe's stores. Fertilizer varieties are available in 5,000 sq. ft. coverage size at a price range between $11.99 and $18.99 and 15,000 sq. ft. with price ranging between $29.99 and $47.99, depending on the product selection. To learn more about the GreenSmart ingredient, visit www.GreenSmart.com.

About Lebanon Seaboard Corporation

Lebanon Seaboard has been manufacturing lawn and garden products for the consumer lawn and garden, professional sports turf, landscape and golf course markets since 1947. Built on a commitment to new product research and development, Lebanon Seaboard continues to introduce advancements in technology through the creation of new product lines that out-perform competitive brands. Consumer products brands for the corporation include Preen® Weed-Control products, GreenView® Fertilizers and Grass Seed, and Lyric® Wild Bird Food. For more information on GreenView products, visit www.greenviewfertilizer.com or phone 1-800-233-1067 (Hours of operation M-F 8 am5 pm, EDT).

SOURCE Lebanon Seaboard Corporation