Lee Richardson MD of Slots.com

Oct 20, 2010, 09:00 ET from BodogBrand.com

LONDON, October 20, 2010 /PRNewswire/ -- Slots.com, the second most powerful generic gaming domain, was bought at a Snapnames.com online auction by BodogBrand.com for nearly GBP4,000,000 - the largest sum of money paid for a domain in 2010 and one of the top 10 ever.

Slots.com will be launched as a fully stand-alone company offering a full suite of gambling products and will now have the experience of former Coral Eurobet & Chartwell Games International's Richardson at the helm.

Lee commented: "There is no strong brand in the slots area like there is in, say, poker yet any casino off or online will happily admit that slots are not only physically the biggest part of the casino but more crucially in profitability terms slots are equally dominant. The domain gives us a fantastic SEO edge, and when coupled with the brand experience and marketing clout we will add this venture becomes a very powerful proposition."

Calvin Ayre, founder of the Bodog brand: "The fact that Slots.com can attract somebody with Lee's depth of experience in the industry highlights just how strong this brand can be."

    Slots.com Facts & Figures:

    - Slots earn Worldwide more net win and gross revenue than any other
    casino game in the world

    - 35,100,000 search results in Google for Keyword: "Slots" (Source:
    Google.com Search)

    - 6,120,000 Google Global Monthly Searches for Keyword: "Slots" (Source:
    Google Adwords)

    - The largest sum of money paid for a domain in 2010 and one of the top
    10 ever

During the launch phase the company is looking to recruit a minimum of 100 new employees in all areas of a gaming company from IT to Marketing and all points in between. Inevitably beyond that initial stage we will require more talent as the company grows. If this is you please send your CV to: careers@slots.com.

The business development and marketing will be based in London with technology development in Barcelona and London. Slots.com will be licensed in Antigua to be fully compliant with UK gaming law.

About Lee Richardson:

In 1998, he became managing director of Tote Direct, a joint venture between the Tote, Ladbroke and Coral, a network of on-line betting terminals second only in size to the UK National Lottery.

Appointed chief operating officer, non-retail for Coral Eurobet plc in late 2000, responsible for the profitable development of the group's on-line sports betting and gaming operations.

In 2004, he was appointed chief executive of Chartwell Games International, the worldwide licensing, marketing and business-development arm of Toronto-listed Chartwell Technology Inc., a leading gaming software provider. He joined bodog Europe in 2007, with responsibility for global betting and gaming products including new product development, based in London/Dublin.

In early 2010, he was appointed chief executive of Boylesports, Ireland's largest independent bookmaker, with full P+L responsibility for 140 retail shops and further development of the non-retail/e-gaming operation, based in Dundalk, Ireland.

About BodogBrand.com:

The Bodog licensing enterprise (http://www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit http://www.bodogbrand.com.

SOURCE BodogBrand.com