NASHVILLE, Tenn., May 23, 2011 /PRNewswire/ -- Thomas Nelson, Inc. announced today that LeeEric Fesko is joining the Nelson team as the Lucado Trade Marketing Director. In this role, Fesko will be responsible for overseeing all aspects of marketing, promotion, and publicity for all Max Lucado trade titles.
With over 10 years of sales, marketing, and web development experience with some of the most popular Christian brands, Fesko began his career at Word Entertainment in 1999. For the last five years, he has worked as the Director of Web Development at Big Idea Entertainment in Franklin, Tennessee, where he has been responsible for the development and execution of web initiatives for VeggieTales® and 3-2-1 Penguins® brands. Also, he has directed the company's online store and maximized the brand's reach through promotions and online positioning.
"LeeEric brings a wealth of experience, energy, and a fresh perspective to the Lucado marketing team," said David Moberg, Senior Vice President and Nonfiction Group Publisher. "He joins an energetic and savvy marketing team including 20-year publishing veteran Susan Ligon and marketing specialist Liz Johnson. Thomas Nelson remains committed to hiring the top marketers and publicists in the industry to continue the tradition of excellence for which the Lucado brand is known."
Fesko was born in Fort Lauderdale, Florida. He graduated from Georgia State University with a B.A. in Music Industry and Entertainment Marketing and Southwestern Baptist Theological Seminary with a Masters in Music Theory and Education. He and his wife, Tracy, live in Franklin, with their sons Jack and Logan.
"Joining Thomas Nelson not only gives me the opportunity of joining the most respected name in publishing, but it also affords me the privilege of working with arguably the most influential author of this generation," said Fesko.
Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit our website www.thomasnelson.com.
SOURCE Thomas Nelson, Inc.
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