Left Behind Games Sponsors Chick-fil-A & Berean Christian Stores Events

MURRIETA, Calif., March 11 /PRNewswire-FirstCall/ -- Left Behind Games Inc. (OTC Bulletin Board: LFBG), a leading publisher of Christian video games, announced today that Berean Christian Stores have approved the sale of Left Behind Games throughout their 18-store chain. In a trial marketing program during the fourth quarter of 2009, up to 30 games per week and $2,500 in sales monthly were sold at just one Berean Christian Store. This was accomplished in conjunction with four "Family Video Game Night" Events at Chick-fil-A restaurants in California.

The Company is making plans to expand this marketing program to areas throughout the country where any of the approximately 1,400 Chick-fil-A locations are close enough to any of the 18 Berean Christian Stores and other Christian stores now selling Left Behind Games' products, including the nearly 300 Family Christian stores that will soon be selling the games.

Myron Detweiler, VP of Merchandising at Berean Christian Stores says, "We have never had so much success selling computer games, but, as a result of the Left Behind Games marketing program, we've seen an increase in traffic and sales. Their two-fold strategy involves (1) a Chick-fil-A Video Game Night event held at a local restaurant promoting the games for sale in a local store, and (2) having a Left Behind Games Sales Representative in our store on the weekends to assist us with demonstrating and selling the video games. These games are a must-have for kids, not only as a learning tool for education, but also as a way that is fun to help children learn about the Bible.  On a personal note, my four-year-old daughter is a big fan."

The events are proving to be winners for all involved. Chick-fil-A attracts a larger number of customers by offering the opportunity to play the games for free as well as a 20% discount coupon to be used at the sponsoring Christian store. In turn, the store receives free advertising and can expect to have more customers come in to buy not only the games, but other items as well.

CEO of Left Behind Games, Troy Lyndon says, "Due to encouraging results during the Christmas season, we look forward to hearing from sales reps and Christian store owners who want to incorporate this program at their local stores and Chick-fil-A locations."

For many years, numerous stores have sold gospel music and both fictional and non-fictional Christian books, including the well-known Left Behind book series which has sold more than 65 million copies. With the introduction of Christian video games, the original LFBG game LEFT BEHIND: Eternal Forces became known as the most widely distributed Christian PC game in history. Yet, there are still few moral or Bible-based video game choices for youth and adults alike.

About Left Behind Games Inc.

Left Behind Games Inc., (www.leftbehindgames.com), has become one of the world's leading independent developers and publishers of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences. For samples for your church or school, you can go to www.supportgoodgames.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995.  Those statements include statements regarding the intent, belief or current expectations of Left Behind Games Inc. and members of its management as well as the assumptions on which such statements are based.  Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.  

SOURCE Left Behind Games Inc.