CHICAGO, Sept. 19, 2014 /PRNewswire/ -- Yokohama Tire Corporation has named Legacy Marketing Partners, a leading independent experiential marketing agency based in Chicago, the activating agency for customer event activities surrounding the 2014 Yokohama Tire LPGA Classic happening this week in Prattville, AL.
This is the first year of Yokohama's multi-year agreement to be the title sponsor of the tournament, which is returning to Prattville and the LPGA schedule following a break in 2013. Legacy has activated numerous golf sponsorships and propriety golf events in their 10-year history as an agency.
"The appointment of Legacy as the activating agency for this event is something we are very excited about," said Alan Holtschneider, Sr. Manager, Marketing Communications , Yokohama Tire Corporation. "Their reputation for on-target execution combined with their extensive knowledge of, and passion for, the golf industry has helped ensure an excellent opportunity to get our brand in front of a new audience and secure the highest level of success for the Yokohama Tire LPGA Classic in its inaugural year. We are very pleased with our decision to partner with Legacy," Holtschneider added.
"We are thrilled to build this relationship with Yokohama Tire. Their commitment to quality and performance is something we value at Legacy," said Chris Kapsalis, GM, Legacy Marketing Partners. "We are grateful for the confidence Yokohama has shown in our ability to activate their inaugural year, and are excited to incorporate our golf experience into their event," Kapsalis added.
About Legacy Marketing Partners:
Legacy Marketing Partners is an independent experiential marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns. Specific areas of expertise include: events, field marketing and digital marketing. Headquartered in Chicago, Legacy has 350 employees located in 40 markets nationwide. Follow us @LegacyMP640 or www.legacymp.com.
About Yokohama Tire:
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's broad product line, visit www.yokohamatire.com.
SOURCE Legacy Marketing Partners