SCRANTON, Pa., Feb. 18, 2019 /PRNewswire/ -- Well Played Toys has signed a deal with Legendary Entertainment to become the global master toy partner for the Legendary Television-produced, smash-hit Netflix Original Series "Lost in Space."
Legendary and Well Played toys will launch a full line of action figures, construction, RC vehicles and role-play items inspired by the science fiction reboot. Well Played Toys has also strategically partnered with Synthesis Entertainment to bring back retro collectibles from the classic 1960s television series created by Irwin Allen.
"We are thrilled to work with the Legendary team," says David Gardiner, President of Well Played Toys. "And, as fans of 'Lost in Space,' we are beyond excited to help bring this iconic series to retail."
Season One of Netflix Original Series 'Lost in Space' premiered in April 2018, and by August 2018, was watched by over 30 million unique viewers in the U.S. It ranked as a top program across key international markets. Season Two is currently in production.
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $16 billion worldwide at the box office. To learn more visit: www.legendary.com.
About Well Played Toys
Well Played Toys is an emerging new toy company based in Scranton, PA. The company is developing a growing portfolio of properties that entertain and inspire fans in film, animation, gaming, and more. For additional information, visit: www.wellplayedtoys.com
For media information, visit http://toyfair.vporoom.com/WellPlayedToys
SOURCE Well Played Toys