NEW YORK, June 13, 2012 /PRNewswire/ -- LeMetric Hair Center, New York's top hair salon for women with hair loss or hair thinning, is giving away a free hair system and makeover (over $5,000 value) in a summer-long YouTube video contest!
To enter to win, women can share their personal hair loss story in a YouTube video. "I want to help women overcome their shame about their hair loss and reclaim control of their lives," says Elline Surianello, founder/CEO of LeMetric Hair Center. "By making this a public YouTube contest, we're demystifying women's hair loss and impacting thousands of women who will hopefully feel more comfortable talking about their hair, whether they've got a little thinning at the top or gone completely bald."
Video submissions will be accepted throughout the summer (deadline for entry: August 26th, 2012) and the winner will be announced in early September. Elline and her team of hair and beauty experts will drive to the winner's house with their mobile hair studio and offer the makeover in the comfort of the winner's home! Participants must be 17 or older and reside in one of the following states: New York, New Jersey, Connecticut or Pennsylvania. The video should include a personal statement about their hair thinning or hair loss struggles and why they deserve to win the free makeover. Videos can either be posted as a video response to Elline's makeover contest announcement (see YouTube.com/LeMetricHairCenter) or simply uploaded with the words "LeMetric Summer 2012 Makeover Contest" featured in the title of the video. Participants must also submit a link to their video by emailing [email protected]. The most compelling hair loss story will be awarded the customized hair system and beauty makeover.
For more information about LeMetric and the Makeover Contest, please visit www.LeMetric.com (new website launching in July!). For all press inquiries, or to inquire about sponsorship opportunities, please email Termeh Mazhari at [email protected] or call (646) 827-9594.
About LeMetric Hair Center:
In 1987, after decades of finding no suitable solutions for her own rapid hair loss (alopecia), Elline Surianello founded the LeMetric Hair Center, a Midtown Manhattan salon that provides high-quality custom hair systems that not only look beautiful but feel completely natural too! LeMetric hair systems are manufactured with the finest quality European hair, using only natural fiber materials. LeMetric does not use glue, bonding or fusion. LeMetric hair systems are available in over a dozen cities across North America and our Manhattan flagship salon is the premiere hair care destination for women with "problem" hair in New York. Elline Surianello, one of the leading experts on women's hair loss, has been featured in all the top media outlets, including Elle Magazine, Ladies' Home Journal, and Good Morning America.
SOURCE LeMetric Hair Center