LEMITE, 10 Years Promoting K-Fashion on Customer Trust
- Boosting satisfaction with in-house clothing and cosmetics production
SEOUL, South Korea, Dec. 11, 2015 /PRNewswire/ -- Lemite (www.lemite.com), a specialty mall for women's clothing that has operated for a decade in Korea, is still gaining great popularity among customers around the world. The sales for the 3rd quarter in each country have more than doubled compared with those for the same period last year.
"We carry items you can wear whenever you go on a date or hang out with your friend, and will especially brighten your mood," explained CEO Lee Min-young (38), "The adamance in shipping only the products we actually tried on and did not find any problems was the key in winning customers' trust, becoming the basis for consistent growth for over 10 years."
The brand is also characterized by in-house production to satisfy various customers' needs in their 20s to 40s such as the Pink Label, which is Lemite's basic style, and the Black Label, which is the higher end of the brand.
In addition, it recently launched its own cosmetic brand, 'by lemite', in response to continuous inquiries and sale requests from customers. It has launched lipsticks in pink, the color representing Lemite, nail polish, and others. This has not only helped increase the satisfaction of existing customers, but also gain new ones.
Lemite's clothing and cosmetic products can be purchased through its Korean, English (en.lemite.com), Chinese (cn.lemite.com), and Japanese (www.lemite.jp) shopping sites developed through the global e-commerce platform, cafe24 (www.cafe24.com).
CEO Lee went on to say, "We will engage in marketing more aggressively in the future by focusing on increasing the awareness of Lemite in the global market. We will do our best to be remembered as the 'brand that offers pretty and comfortable clothing' by continuously communicating with our customers."
SOURCE Lemite
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