Lemonade market to grow at a CAGR of 7.14% from 2022 to 2027, Rising demand for RTDs to boost the market - Technavio

NEW YORK, March 20, 2023 /PRNewswire/ -- The global lemonade market size is estimated to grow by USD 4,992.95 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 7.14% during the forecast period. Moreover, the growth momentum will accelerate. The rising demand for RTDs is driving the market growth. Major vendors offer a wide variety of RTD canned lemonade juices and drinks, with the rise in demand. In addition, some vendors are expanding their presence in the ready-to-drink (RTD) category. For instance, in April 2021, Diageo acquired Loyal 9 Cocktails, a vodka-based brand that offers various flavors such as lemonade, mixed berry lemonade, and watermelon lemonade. Such factors are expected to enhance the growth of the global market during the forecast period. 

The easy availability of counterfeit products is challenging the market growth. Counterfeit products affect consumers' health, which can lead to monetary losses for major players. They also hamper the brand image of these players. The market for counterfeit lemonade drinks is prominent in developing nations. Such factors are expected to hamper the growth of the global market during the forecast period. For more insights on the historic data (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints - Strong/active/niche/trivial - Buy the report!

Lemonade market - Segmentation assessment
Segment overview
Technavio has segmented the market based on product (carbonated drinks, juices and other drinks, and alcoholic beverages) and distribution channel (offline and online). 

• The carbonated drinks segment will account for a significant share of the market growth during the forecast period. Carbonated beverages are used as mixers in various alcoholic drinks and cocktails. Factors such as the increasing consumption of ready-to-drink (RTD) beverages have increased the demand for carbonated drinks. Moreover, low/no-calorie drinks with 68.6% carbonates enhance the demand for carbonated drinks. However, the consumption of carbonated drinks is associated with various health risks such as obesity, type 2 diabetes, and weight gain. Hence, major players have introduced low-calorie versions of beverages to target health-conscious consumers. Such drinks do not have sugar and are low in calories. These factors will drive the growth of this segment during the forecast period.

Geography Overview
Based on geography, the global lemonade market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global lemonade market.

• North America is estimated to account for 33% of the growth of the global market during the forecast period. New product launches and product innovations will contribute to market growth. The demand for lemonade is rising owing to its health benefits, with the increasing rising demand for hard seltzer lemonade. In addition, the demand for carbonated drinks, juices, juice concentrates, and alcoholic beverages is increasing in North American countries such as the US and Canada. The increasing preference for ready-to-drink (RTD) beverages will further fuel the growth of the regional market.

Insights on the market contribution of various segments, including country- and region-wise historic data (2017 to 2021) and forecast market size (2023 to 2027) - Download a sample report

Lemonade market – Vendor analysis 

This report includes a detailed analysis of several vendors, including Anheuser Busch Co. LLC, Bisleri International Pvt Ltd, Clover Farms Dairy, Harvest Hill Beverage Co., Hydro One Beverages, Keurig Dr Pepper Inc., King Juice Co. Inc., Loris Original Lemonade, Maribell, Me and the Bees Lemonade, MIKES HARD LEMONADE Co., Milos Tea Co. Inc., Nestle SA, Parle Agro Pvt Ltd., PepsiCo Inc., Perricone Farms, Prairie Farms Dairy Inc., Sun Orchard Inc., The Coca Cola Co., and Turkey Hill Dairy.

Lemonade market – Leading trends influencing the market 

• The use of lemonade as a mixer for alcoholic beverages is a leading trend in the market.
• Carbonated drinks, such as hard lemonade, are used as mixers for alcoholic beverages.
• Hard lemonade minimizes the unpleasant odor and taste of alcohol and enhances the flavor.
• Market players are introducing new sodas that can be used as mixers. For instance, brands such as Truly and Bud Light have released a range of hard lemonade.
• These factors are expected to support the growth of the market during the forecast period.

Insights on trends, historic period (2017 to 2021), and forecast period (2023 to 2027) - Request a sample report!

What are the key data covered in this lemonade market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the lemonade market between 2023 and 2027
• Precise estimation of the size of the lemonade market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the lemonade market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of lemonade market vendors

Related Reports:

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The ready to drink cocktails market is estimated to grow at a CAGR of 12.42% between 2022 and 2027. The size of the market is forecasted to increase by USD 748.7 million. This report extensively covers market segmentation by distribution channel (hypermarkets/supermarkets, online, and liquor stores), type (spirit-based, wine-based, and malt-based), and geography (North America, Europe, APAC, South America, and Middle East and Africa).  

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global lemonade market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global lemonade market 2017 - 2021 ($ million)

• 4.2 By Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – By Product Segment 2017 - 2021 ($ million)

• 4.3 By Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – By Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Carbonated drinks - Market size and forecast 2022-2027
• Exhibit 34: Chart on Carbonated drinks - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Carbonated drinks - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Carbonated drinks - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Carbonated drinks - Year-over-year growth 2022-2027 (%)

• 6.4 Juices and other drinks - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Juices and other drinks - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Juices and other drinks - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Juices and other drinks - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Juices and other drinks - Year-over-year growth 2022-2027 (%)

• 6.5 Alcoholic beverages - Market size and forecast 2022-2027
• Exhibit 42: Chart on Alcoholic beverages - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Alcoholic beverages - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Alcoholic beverages - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Alcoholic beverages - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)
• Exhibit 47: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 50: Chart on Comparison by Distribution Channel
• Exhibit 51: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 52: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 56: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 60: Market opportunity by Distribution Channel ($ million)
• Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027
• Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ million)
• Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Anheuser Busch Co. LLC 
• Exhibit 115: Anheuser Busch Co. LLC - Overview
• Exhibit 116: Anheuser Busch Co. LLC - Business segments
• Exhibit 117: Anheuser Busch Co. LLC - Key offerings
• Exhibit 118: Anheuser Busch Co. LLC - Segment focus

• 12.4 Bisleri International Pvt Ltd 
• Exhibit 119: Bisleri International Pvt Ltd - Overview
• Exhibit 120: Bisleri International Pvt Ltd - Product / Service
• Exhibit 121: Bisleri International Pvt Ltd - Key offerings

• 12.5 Harvest Hill Beverage Co. 
• Exhibit 122: Harvest Hill Beverage Co. - Overview
• Exhibit 123: Harvest Hill Beverage Co. - Product / Service
• Exhibit 124: Harvest Hill Beverage Co. - Key offerings

• 12.6 Hydro One Beverages 
• Exhibit 125: Hydro One Beverages - Overview
• Exhibit 126: Hydro One Beverages - Product / Service
• Exhibit 127: Hydro One Beverages - Key offerings

• 12.7 Keurig Dr Pepper Inc. 
• Exhibit 128: Keurig Dr Pepper Inc. - Overview
• Exhibit 129: Keurig Dr Pepper Inc. - Business segments
• Exhibit 130: Keurig Dr Pepper Inc. - Key news
• Exhibit 131: Keurig Dr Pepper Inc. - Key offerings
• Exhibit 132: Keurig Dr Pepper Inc. - Segment focus

• 12.8 Loris Original Lemonade 
• Exhibit 133: Loris Original Lemonade - Overview
• Exhibit 134: Loris Original Lemonade - Product / Service
• Exhibit 135: Loris Original Lemonade - Key offerings

• 12.9 Maribell 
• Exhibit 136: Maribell - Overview
• Exhibit 137: Maribell - Product / Service
• Exhibit 138: Maribell - Key offerings

• 12.10 Me and the Bees Lemonade 
• Exhibit 139: Me and the Bees Lemonade - Overview
• Exhibit 140: Me and the Bees Lemonade - Product / Service
• Exhibit 141: Me and the Bees Lemonade - Key offerings

• 12.11 MIKES HARD LEMONADE Co. 
• Exhibit 142: MIKES HARD LEMONADE Co. - Overview
• Exhibit 143: MIKES HARD LEMONADE Co. - Product / Service
• Exhibit 144: MIKES HARD LEMONADE Co. - Key offerings

• 12.12 Nestle SA 
• Exhibit 145: Nestle SA - Overview
• Exhibit 146: Nestle SA - Business segments
• Exhibit 147: Nestle SA - Key news
• Exhibit 148: Nestle SA - Key offerings
• Exhibit 149: Nestle SA - Segment focus

• 12.13 Parle Agro Pvt Ltd. 
• Exhibit 150: Parle Agro Pvt Ltd. - Overview
• Exhibit 151: Parle Agro Pvt Ltd. - Product / Service
• Exhibit 152: Parle Agro Pvt Ltd. - Key offerings

• 12.14 PepsiCo Inc. 
• Exhibit 153: PepsiCo Inc. - Overview
• Exhibit 154: PepsiCo Inc. - Business segments
• Exhibit 155: PepsiCo Inc. - Key news
• Exhibit 156: PepsiCo Inc. - Key offerings
• Exhibit 157: PepsiCo Inc. - Segment focus

• 12.15 Prairie Farms Dairy Inc. 
• Exhibit 158: Prairie Farms Dairy Inc. - Overview
• Exhibit 159: Prairie Farms Dairy Inc. - Product / Service
• Exhibit 160: Prairie Farms Dairy Inc. - Key offerings

• 12.16 The Coca Cola Co. 
• Exhibit 161: The Coca Cola Co. - Overview
• Exhibit 162: The Coca Cola Co. - Business segments
• Exhibit 163: The Coca Cola Co. - Key news
• Exhibit 164: The Coca Cola Co. - Key offerings
• Exhibit 165: The Coca Cola Co. - Segment focus

• 12.17 Turkey Hill Dairy 
• Exhibit 166: Turkey Hill Dairy - Overview
• Exhibit 167: Turkey Hill Dairy - Product / Service
• Exhibit 168: Turkey Hill Dairy - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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