CHARLOTTE, N.C., Dec. 5, 2017 /PRNewswire/ -- LendingTree (NASDAQ: TREE), the nation's leading online loan marketplace, announced today that it has entered into a multi-year subscription for segmentation analysis and database scoring with Gordian Knot Analytics Group, utilizing their unique segmentation methodologies and proprietary machine learning toolset. Gordian Knot offers proprietary marketing analytics machine learning tools that help LendingTree more effectively target and engage with the right consumers to drive the business forward and maximize value for current and future customers.
"This partnership was an obvious choice for LendingTree as we continue to strengthen our product and service offerings, building LendingTree's brand and further expanding our industry-leading position," said Brad Wilson, CMO of LendingTree. "We strongly believe that Gordian Knot Analytics Group's tools will help us provide more appropriate and highly targeted messages to our current and prospective consumers, improving their shopping experience with Lending Tree across all major financial product categories."
"We couldn't be more pleased to work with LendingTree and are excited about our long-term partnership," said Lawrence Choi, co-founder and CEO of Gordian Knot. "We're confident that Gordian Knot's proprietary technology will – together with LendingTree's strong brand – help them reach more customers and continue to achieve its mission of being the undisputed industry-leading online loan marketplace."
About Gordian Knot Analytics Group, Inc.
Founded in 2015, Gordian Knot Analytics Group (GKAG) is focused on explaining, predicting, and optimizing extracted trends and drivers from our clients' data assets. Gordian Knot Analytics Group's Marketing Applications are helping our clients – leading companies in retail, healthcare, travel, and financial services – discover new insights, and develop improved marketing strategies from their information resources. For more information go to www.GKAGmarketing.com, or drop a note at info@GKNOTAG.com.
About LendingTree, Inc.
LendingTree (NASDAQ: TREE) is the nation's leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best home loans, personal loans, credit cards, student loans, business loans, home equity loans/lines of credit, auto loans and more. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree
SOURCE Gordian Knot Analytics Group, Inc.; LendingTree