NEW YORK, Feb. 7, 2018 /PRNewswire/ -- LendKey, the leading lending-as-a-service solution for banks and credit unions, today announced the appointment of Nicholas P. Lazares as VP, Home Improvement General Manager. Lazares is a veteran of consumer finance programs and brings over ten years of experience overseeing home improvement loan programs. He will be responsible for overseeing all business development efforts, enhancing consumer and contractor experience to be best-in-class on the LendKey platform, and maintaining loan portfolio performance.
Home improvement lending is one of the fastest growing consumer lending segments and financial institutions are increasingly aware of this uptick in demand. Today, LendKey is investing in its unique turnkey digital Home Improvement Loan program with a commitment to bring low-cost financing and an exceptional digital lending experience to both contractors and consumers.
"Nick's background in curating top-tier Home Improvement Loan programs uniquely positions him to play a key role in providing better service to our customers while growing this part of our lending-as-a-service platform," said Vince Passione, LendKey CEO and founder. "Adding Nick to our Home Improvement team reaffirms our commitment to improving LendKey's platform to provide the best in digital lending capabilities to a broader audience of consumers and channel partners."
"In an age where digital transformation and financial services continue to converge and evolve," Lazares says, "I look forward to leveraging my experience and contributing to LendKey's continuing and future success."
Prior to joining LendKey, Lazares served as VP of Sales at Admirals Bank where he advised efforts to drive over $350MM in Home Improvement consumer loan originations. Lazares also led the charge to overhaul antiquated sale processes, implement innovative new loan products, and roll out industry-leading software to improve customer service and grow sales.
Lazares holds Bachelor's degrees in Economics and Music from Trinity College, Hartford, Connecticut.
LendKey pioneered the lending-as-a-service model by creating white-labeled lending solutions transforming financial institutions into profitable digital lending businesses. LendKey's customized solutions help financial institutions attract new business, grow relationships, manage liquidity, and mitigate risk. Their leading technology hosts the entire lending process, which includes demand generation, online decisioning, loan origination, customer service and balance sheet management. Founded in 2009 and based in New York and Cincinnati, LendKey partners with hundreds of banks and credit unions deploying more than $1.89 billion in capital to date. For more information, please visit business.lendkey.com or contact firstname.lastname@example.org.