Leo Burnett Social Media Adventure - David on Demand - to Live Stream Film and Titanium Lion Award Show in Cannes

With more than 750,000 views to-date, Twitter-driven experiential campaign and website will be first ever to live stream this event

Jun 25, 2010, 12:27 ET from Leo Burnett Company Inc.

CHICAGO and CANNES, France, June 25 /PRNewswire/ --


A unique opportunity to watch the Film and Titanium Lion Awards Show, the grand finale of the 57th Cannes Lions Advertising Festival, live through 'David on Demand'


Saturday, June 26th at 11:45 a.m. EDT/10:45 a.m. CT  

(5:45 p.m. in Cannes, France)


Go to www.davidondemand.com to follow live stream and Twitter feed

About David on Demand:

How do you take the world to the Cannes Lions International Advertising Festival without taking the world to the Cannes Lions Advertising Festival? Leo Burnett Worldwide launched David on Demand, an experiential campaign that lets thousands of people experience the festival through the eyes and ears of Leo Burnett Worldwide creative recruiter David Perez. What's more is that beyond attending festival events, David's other experiences are directed via his Twitter followers. Simply put, from June 21 to June 26, people can Tweet David on the Twitter feed at www.davidondemand.com, and see him to do it, live.

About 57th Cannes Lions Advertising Festival

The 57th Cannes Lions International Advertising Festival takes place June 20-26, 2010 in Cannes, France.  As the most prestigious international annual advertising awards, the Cannes International Advertising Festival showcases more than 24,000 entries from all over the world. Winning companies receive the highly coveted Lion trophy, honoring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promo & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is the only truly global meeting place for advertisers, advertising and communication professionals. Over 6,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. For further information on the world's biggest celebration of creativity in communications, please visit www.canneslions.com.

About Leo Burnett

Leo Burnett Company Inc. is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc.  For more information: www.leoburnett.com.

SOURCE Leo Burnett Company Inc.