Leo Burnett Sydney Wins Media Agency of the Year at The Cannes Lions International Advertising Festival

CANNES, France, June 22 /PRNewswire/ -- Today, Leo Burnett Sydney was named Media Agency of the Year at the 57th Cannes Lions International Advertising Festival.

"Winning the coveted Cannes Media Grand Prix is a remarkable achievement and testimony to the incredible creative talent we have residing in Sydney," said Mark Tutssel, Global Chief Creative Officer, Leo Burnett Worldwide. "Winning the Cannes Media Agency of the Year was icing on the cake."

Leo Burnett Sydney was presented with Media Agency of the Year honor as a result of having the highest scores in the Media Lions category. The agency has won six Lions, including the Grand Prix for the social media campaign "Photochains," which promotes the Canon EOS SLR camera. The campaign, which launched in May 2009, links people together through photos as one person's image inspires the next in the chain.

Full List of Leo Burnett Sydney Winners

Promo & Activation, PR and Direct Awards Ceremony (June 21, 2010)

• PR: Silver - Canon "Photochains," LB Sydney
• DIRECT: Gold - Canon "Photochains," LB Sydney
• DIRECT: Silver - Canon "Photochains," LB Sydney
• DIRECT: Bronze -Canon "Photo 5," LB Sydney
• DIRECT: Bronze - Canon "Photochains," LB Sydney
• PROMO & ACTIVATION: Silver - Canon "Photochains," LB Sydney

About Leo Burnett Company Inc.

Leo Burnett Company Inc. is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc. Leo Burnett is a HumanKind communications company. Our approach is simple and singular: we put a brand's purpose at the center of our communications in order to truly connect with people. Then, we activate this human purpose to create what we refer to as "Acts, not just Ads." In doing so, we make a life-long meaningful relationship between people and brands. We believe when you create value, you create value for your clients. That's why an impressive number of the world's most valuable brands, including The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, Walgreens, Procter & Gamble and Nintendo work with Leo Burnett. Clients share our purpose-centered approach and, like us, they know that agencies don't create great brands. People do.

About 57th Cannes Lions Advertising Festival

The 57th Cannes Lions International Advertising Festival will take place June 20-26, 2010 in Cannes, France.  As the most prestigious international annual advertising awards, the Cannes International Advertising Festival showcases more than 24,000 entries from all over the world. Winning companies receive the highly coveted Lion trophy, honoring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promo & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is the only truly global meeting place for advertisers, advertising and communication professionals. Over 6,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. For further information on the world's biggest celebration of creativity in communications, please visit www.canneslions.com.

SOURCE Leo Burnett Company Inc.