Less Than 20% of SMB Websites Link to Social Presence, According to SMB DigitalScape

BIA/Kelsey and vSplash to present latest SMB DigitalScape data next week at the Local Search Association's 'Search Starts Here' conference in Boca Raton, Florida

Apr 16, 2012, 11:30 ET from vSplash from ,BIA/Kelsey

CHANTILLY, Va. and LYNDHURST, N.J., April 16, 2012 /PRNewswire/ -- The latest data from SMB DigitalScape, the powerful data collection and analysis engine that gauges the state of digital media and commerce among small and medium-sized businesses, indicates only 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn. 

Analysts from BIA/Kelsey and vSplash will discuss the implications of the widening gap between consumer adoption of digital platforms and the deficiencies in SMBs' digital presence at next week's "Search Starts Here" conference, produced by the Local Search Association, in partnership with BIA/Kelsey, April 21-24, in Boca Raton, Florida. 

"SMBs worldwide are falling behind consumers in the digital commerce arena," said Neal Polachek, industry expert. "There's a tremendous opportunity for SMB aggregators and resellers to bridge this gap, but it will require strategic commitment and solid execution." 

"Consumers are growing to expect certain levels of SoLoMo functionality," said Charles Laughlin, senior vice president and program director, BIA/Kelsey. "If SMBs don't catch up with consumers, national players could gain a critical advantage over local independent providers. At 'Search Starts Here' we'll discuss how directory publishers and other SMB aggregators can capitalize on this opportunity."

Developed by vSplash, SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. BIA/Kelsey and vSplash recently announced a strategic partnership for the distribution of SMB DigitalScape data in the United States.

BIA/Kelsey and vSplash previously released the following findings from SMB DigitalScape:

  • Six out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.
  • 74.7 percent of SMB websites lack an email link on their home page for consumers to contact the business.
  • 65.7 percent of SMB websites lack a form-fill option to enable consumers to request information.
  • 93.3 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.

"This empirical data gives digital marketing companies the market intelligence that will help them align their products and strategies with the most vital needs of their SMB customers," said Anthony Bratti, senior vice president, business development, vSplash.

About vSplash (www.vSplash.com)

Based in Lyndhurst, New Jersey, vSplash is a leading global provider of digital media and commerce solutions to SMB and local marketing aggregators. Using its trusted market data and analytics, vSplash identifies actual SMB needs, which represent real revenue opportunities for its partners. vSplash helps its partners capitalize on market opportunities by delivering scalable Web-based marketing, advertising, directory, commerce and fulfillment solutions for corporations, educational institutions and governments worldwide. vSplash leverages global resources and expertise deployed around the world to produce more than 10,000 forms of digital media each month. Follow vSplash on Twitter at http://twitter.com/vSplashTechlabs and on Facebook at https://www.facebook.com/vSplashTechlabs.

About BIA/Kelsey (www.BIAKelsey.com)

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.biakelsey.com, on the company's Local Media Watch blog and on Twitter at http://twitter.com/BIAKelsey.

SOURCE vSplash; BIA/Kelsey