Let CVS/pharmacy Fuel Your Summer Travel Plans with New "Free Gas" Promotion

WOONSOCKET, R.I., May 23, 2012 /PRNewswire/ -- According to AAA, approximately 30.7 million people will drive to destinations 50 miles or more away from home during Memorial Day weekend, the start of the peak driving season in the United States. To help families save on gas costs, CVS/pharmacy today announced the return of its popular "Earn Free Gas" promotion, which allows members of the company's ExtraCare® program to earn free gas cards throughout the spring and summer by shopping for household essentials, health and beauty products, and snacks at store locations nationwide. The CVS/pharmacy ExtraCare program is the largest retail savings and rewards program, with more than 69 million active cardholder households.

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Last year, more than one million free gas cards were issued to shoppers who took advantage of the summer-long deal. This year, members of the CVS/pharmacy ExtraCare program can earn up to five $10 gift cards to Exxon/Mobil or Shell during select weeks from May through August by simply spending $30 on specially-marked items found conveniently in the weekly CVS/pharmacy circular.

"At CVS/pharmacy, we are committed to finding ways to provide our customers with personalized value each time they shop. This year's earn free gas promotion delivers on that promise and builds on the success and popularity of our program last year by giving customers an easy way to earn up to $50 in free gas while shopping for select essential items in our stores this summer," said Judy Sansone, senior vice president of merchandising for CVS/pharmacy.

Customers can find the qualifying products on the front and back pages of the weekly CVS/pharmacy circular beginning May 20, available in-store, online at http://www.cvs.com/weeklyad and on Facebook at http://www.facebook.com/CVS. All qualifying products will be specially-marked with a "gas!" symbol to make them easily identifiable.

Once ExtraCare customers reach the $30 required purchase threshold, a special coupon will print on their receipt that can be redeemed immediately in store for a $10 gas card. If customers prefer to wait to redeem their coupon they have up to 30 days to do so. Limit five redemptions per week for each ExtraCare cardholder. The promotion will take place throughout the summer, and provides an easy way for shoppers to save money during peak travel weeks.

This is the latest example of how CVS/pharmacy is making it easy and convenient for customers to gain ExtraSavings™ and earn ExtraBucks® Rewards through the ExtraCare program all year long. Most recently, CVS/pharmacy has given customers the option of sending their earned quarterly ExtraBucks® Rewards and personalized ExtraCare email coupons to their cards directly for digital redemption, eliminating the need for any printing. Additionally, CVS/pharmacy introduced an updated mobile app – available as a free download from Apple's App Store or through Google Play – that allows shoppers to digitally store their ExtraCare card in their smartphone, eliminating the need to carry a physical rewards card when shopping.

Shoppers can follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra and Facebook at http://www.facebook.com/CVS to learn about upcoming promotions, as well as pick up the weekly store circular to find great deals. To locate the store closest to you, please visit CVS.com/storefinder.

For more information on how the ExtraCare program works or to enroll, customers can visit http://www.cvs.com/extrarewards.

About CVS/pharmacy 
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,300 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.

Press Contact:          
Erin Pensa 
CVS/pharmacy 
T: 401.770.4786 
E: [email protected] 

SOURCE CVS/pharmacy