Let Your Neighborhood ALDI Inspire New Holiday Traditions

BATAVIA, Ill., Nov. 6, 2014 /PRNewswire/ -- The holiday season is here, and ALDI is helping shoppers create new culinary traditions to bring to their holiday table. Complement favorite dishes with something new that your family can call their own. Start by rethinking the traditional collection of holiday flavors by using something surprising like ginger or lemon extract in main dishes and end with classic European desserts to bring home a world of flavor from ALDI for up to 50 percent* less than traditional grocers.

"There are so many simple ways to update your family traditions during the holidays," said Chef Brigitte Nguyen, ALDI spokesperson and shopper. "The average home cook's palate has evolved beyond traditional flavors as they become more adventurous with unique trends. By shopping at ALDI, creating a new flavor tradition at home this year is easy and a lot more affordable. With festive, high-quality items from ALDI, this holiday season is guaranteed to be as simple as it is delicious."

ALDI makes it easy to create a twist on traditional holiday menu items without having to start from scratch:

• Spice Up the Staples: Rethink the holiday ham by creating a family recipe for a glaze or marinade to introduce a new flavor into your holiday meal. Try combining pineapple or orange juice with brown sugar and spices instead of traditional mustard to create a fruity glaze for your ham that will have guests asking for thirds.
• Alternate the Appetizers: Pair your selection of light and refreshing wines from ALDI like Sunshine Bay New Zealand Sauvignon Blanc or ZuM Riesling with a spread of cheese, olives and fresh bread. Instead of the standard cheese tray, prepare individual flights of cheese and wine to get guests socializing as soon as the party starts. ALDI features delicious pairings of its award-winning wines and gourmet cheeses to highlight high-quality products and help shoppers select the right items for any occasion. Pairings are featured in the ALDI Holiday Catalog.
• Leave a Lasting Impression: Don't let the holiday festivities end when guests walk out the door. Fill gift bags with ALDI imported chocolates like Choceur Mini Bears or Snowmen for the kids, and send the adults home with your favorite bottle of bubbly from ALDI like Herres Brut Sparkling and Specially Selected Sea Salt Caramels.
• Infuse Some European Charm: Have a European holiday at home with your own unique version of mulled wine – a classic combination of red wine and spices that when warmed together, make a festive drink for the holiday season. Just add sugar, fruit and winter spices, like cloves and cinnamon sticks, to your favorite red wine. Heat and serve this holiday drink that's known as Gluhwein in Germany, Vin Chaud in France, Vin Brule in Italy and Glogg in Sweden. Short on time? Skip homemade and pick up a bottle of Christkindl Gluhwein at your local ALDI store. Pair with a German Stollen cake, or try Chocolate Covered Stollen Bites from ALDI for a special treat for your guests.

"Choosing the perfect bottle of wine to pair with the flavor palate of your meal can greatly enhance the meal and make it come to life" said Certified Sommelier, Leslee Miller. "Taking advantage of the wide range of affordable, high quality wines at ALDI is the perfect way to give the adults at your holiday gatherings a special experience without worrying about cost."

The ALDI Holiday catalog is available online at www.aldi.us now through the end of the year and features a wide variety of holiday seasonal items to help make your holidays happier such as Friendly Farms Pumpkin Spice Coffee Creamer, Cafe Bistro Almond Spekulatius Cookies and Specially Selected Caramel Wafers. Each week, ALDI will also offer amazing deals on Special Buy items like Moser Roth Fine Truffles and Choceur Peppermint Bark to help entertain guests.

ALDI believes that great quality shouldn't come at a high price; rather, great quality should come with everyday low prices. ALDI stands behind the quality of its exclusive food products with a Double Guarantee. If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product AND refund the purchase price.

Get social with ALDI and get in on the fun! For exciting promotions and chances to win ALDI prizes, follow ALDI on Facebook, Twitter, Pinterest and on the Simply Smarter Living Blog. Shoppers may also visit the virtual Switch & Save Truth Booth on the ALDI Facebook Page and share their ALDI story for a chance to win $250 in ALDI gift certificates.

About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,300 US stores in 32 states, primarily from Kansas to the East Coast. More than 25 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,300 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI has been named the 2014 Retailer of the Year by Private Label => Store Brands magazine for its strong commitment to value and innovation-focused private brand product development. For more information about ALDI, visit www.aldi.us.

* Based upon a price comparison of comparable products sold at leading national retail grocery stores.

SOURCE ALDI Inc.

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