LET'S GO TONGUES! COFFEE MATE® COLD FOAM CREAMER STARTS A PARTY IN YOUR MOUTH WITH FIRST-EVER BIG GAME AD

Musical icon Shania Twain is unveiled as the voice of 'Foam Diva,' delivering an original song that brings your tastebuds to the dance floor

ARLINGTON, Va., Feb. 4, 2025 /PRNewswire/ -- A little foam = a whole lotta of fun! Coffee mate^® is throwing the biggest foam party of the year as it introduces its debut Big Game ad, delivering a musical flavor of energetic and over-the-top fun that will delight the eyes, ears and tastebuds of fans everywhere.

Unlike anything you've seen before, the ad brings to life the full sensory experience of what happens when Coffee mate^® Cold Foam Creamer first hits your tongue. Watch as with just one sip, the mouth is transformed into a main stage fit for a superstar… or in this case, a tongue. Featuring the voice of musical icon, Shania Twain, watch as this tongue turned 'Foam Diva' busts a move and dances like millions are watching. It might just rival the halftime show headliner!

"I'm thrilled to be a part of the first-ever Coffee mate Big Game ad, as the voice behind the 'Foam Diva' dancing tongue," said Shania Twain. "The 'Gimme Cold Foam' song is all about embracing your inner popstar and the energy that comes along with taking that first sip of something spectacular. As someone who is coffee-obsessed — it's gotten me through plenty of late-night tour stops over the years — Coffee mate^® Cold Foam Creamer is my favorite way to add a little party to my cup."

Think of "Gimme Cold Foam" as a love song to coffee. After all, everything Coffee mate does is for the love of coffee. The catchy track serves as the heart of the ad and immediately dials up the fun to a 10. You won't be able to get this splashy, catchy and, of course, foamy song out of your head. Tune into the Big Game on Sunday, February 9 for your front row seat to the full ad, created by Wieden+Kennedy New York and directed by Dan Streit.

"Our iconic Coffee mate creamers have been the star of coffee cups for decades, and our Big Game ad is no different. Featuring our newest innovation, Coffee mate^® Cold Foam Creamer, the un-foam-gettable spot plays into the fun little feeling you get after a sip of our cold foam. Starring an incredibly talented tongue with the iconic voice of Shania Twain, our 'Foam Diva' immerses fans in a world where music, dance, and fun flavors collide, delivering a halftime-worthy performance viewers won't be able to get out of their heads," said Daniel Jhung, President of Nestlé USA's Beverage Division. "Calling coffee fans everywhere, this is your official invite to turn every cup into an experience of flavor and fun with Coffee mate^® Cold Foam Creamer."

Coffee mate^® Cold Foam Creamer is available in three delicious flavors: Nestle^® Toll House^® Brown Butter Chocolate Chip Cookie, Italian Sweet Crème and French Vanilla at select retailers nationwide for an MSRP of $4.68-$5.49 (varies by retailer) for a 14 fl. oz. cannister. To learn more, follow @coffeemate on Instagram, Facebook, TikTok, and X.  

About Nestlé USA
Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come. The company's food and beverage portfolio includes some of the most recognizable brands in the United States, including Coffee mate, DiGiorno and Nestlé Toll House. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé, Starbucks Coffee at Home and Seattle's Best. Nestlé USA is part of Nestlé S.A., headquartered in Vevey, Switzerland — the world's largest food and beverage company, which has been named among "The World's Most Admired Food Companies" by Fortune magazine for more than 25 consecutive years. For more information, visit  nestleusa.com.

About Shania Twain
Global Superstar, Celebrated Songwriter, and Style Icon Shania Twain is a five-time GRAMMY winner and one of music and fashion's most renowned trailblazers. With six albums released and more than 100 million albums sold worldwide, Twain remains the top-selling female country pop artist of all time. Her hits include "Any Man of Mine," "That Don't Impress Me Much," "You're Still the One" and "Man! I Feel Like A Woman!". Shania was the first artist in history to release 3 consecutive diamond-certified albums. Twain's first album in 15 years, NOW, was released in September 2017 and debuted at No. 1 on the Billboard Top 200 albums, making it the first female country release in over 3 years to top the all-genre chart. The release was followed by a year-long sold-out NOW World Tour. In 2021, Shania kicked off her second residency in Las Vegas called "Let's Go!" which completely sold out and continued through September 2022. In July 2022, Netflix released "Shania Twain: Not Just a Girl," a brand-new, career-spanning documentary on Twain's life and career with an accompanying Highlights album. Most recently, Shania released her sixth full-length album Queen of Me on February 3, 2023, via Republic Nashville, which received glowing reviews from NPR, Rolling Stone, Consequence, Billboard, Variety, and many more.  In April 2023, Shania kicked off her sold-out global Queen of Me tour, which ran through November 2023, and was one of the Top 10 highest-grossing country tours of the year.  Last year, Shania returned to Las Vegas for her third residency entitled "Come On Over - All The Hits!".

SOURCE Coffee mate®