NEW YORK, May 16, 2017 /PRNewswire/ -- Let's Win, an unprecedented online community that enables pancreatic cancer patients to share science-backed information on potentially life-saving treatments and trials that go beyond the standard of care, has released its first public service announcement (PSA). With the PSA, Let's Win hopes to broadly share its message of hope around new treatment options that can extend the lives of pancreatic cancer patients who have often been told they are facing certain death.
Called "Winning Is," the PSA defines "winning" using the voices of real patients who gleaned information from Let's Win, as well as Dr. Allyson Ocean, a pancreatic cancer oncologist at Weill Cornell Medicine/New York Presbyterian Hospital and a co-founder of Let's Win. "Pancreatic cancer is treatable, says Dr. Ocean. "Let's Win helps patients have hope through the science they will find on our site."
The power of the spot is in what winning really means to the patients – being seen as a whole person instead of a cancer patient, seeing a son graduate from high school – juxtaposed with the perception that the only way to win is with a cure, adds Cindy Gavin, executive director of Let's Win. "Their voices echo many in the pancreatic cancer community who simply want to find a way to live or extend their lives, and use innovative, science-driven treatments to achieve this goal," says Gavin.
Pancreatic cancer is the third leading cause of cancer death and nearly 80 percent of patients perish within a year.
The spot was scripted and directed by Steve Klausner and Craig Miller, friends and advisors of Let's Win, and was produced by Lair Productions. Let's Win is an initiative supported by the Lustgarten Foundation.
About Let's Win:
Let's Win is a pancreatic cancer online community. The goal of Let's Win is to share science-driven treatment options that go beyond the traditional "standard of care." The site includes an interactive patient and family forum where patients describe their treatment plans; information on promising science; highlights from the latest clinical trials and a comprehensive listing of new trials; and current pancreatic cancer news. The Let's Win Scientific Advisory Board comprises world-renowned scientists and physicians leading cutting-edge research on pancreatic cancer. Let's Win is an initiative supported by the Lustgarten Foundation.
Media Contact
Cindy Price Gavin
917 334-6089
[email protected]
SOURCE Let's Win
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