Levels® Launches Limited Edition Maple Cinnamon Whey Protein

The brand's first-ever limited-edition flavor takes on pumpkin spice with Maple Cinnamon, a fall flavor for all.

JUPITER, Fla., Sept. 28, 2026 /PRNewswire/ -- Today, Levels, the leading minimal-ingredient whey protein brand behind Nothing Fake. Ever. announces the launch of Maple Cinnamon Whey Protein, its first-ever limited edition flavor. A direct challenge to pumpkin spice's annual takeover of fall, the new flavor will be available in limited quantities on TikTok Shop, LevelsProtein.com, and at select The Vitamin Shoppe stores nationwide.

Under the campaign "End the Pumpkin Propaganda," Levels is pushing back against the idea that fall has to taste like a single, increasingly artificial flavor.

Made with real cinnamon and natural maple flavor, Maple Cinnamon delivers everything people actually want from fall: warmth, comfort, and ridiculous taste. It also stays true to Levels' straightforward approach to protein, with clean ingredients, no artificial sweeteners, no dyes, and no unnecessary hype.

Each scoop contains 24g of protein and 5.4g of BCAAs. It can be added to morning coffee, smoothies, and pancakes—or used to make the usual protein shake feel a little less usual.

"Our Maple Cinnamon Whey Protein has everything we love about the season while staying true to what Levels has always stood for: clean, minimal-ingredient protein, ridiculous flavor, and nothing fake," said Blake Niemann, Founder & CEO of Levels. "Pumpkin spice has become the default setting for fall, and we thought people deserved a better choice."

The limited-edition flavor debuts on TikTok Shop with an early-access event on September 29–30. The launch includes a September 29 Mega LIVE, where the flavor will be available at 20% off. Creators and TikTok Shop affiliates will introduce the product through their own routines, recipes, and takes on fall before its broader release. On October 1, Maple Cinnamon Whey Protein will be available for purchase on LevelsProtein.com, followed by in-store availability at The Vitamin Shopper on October 8.

The launch marks the first limited-edition release in Levels' ten-year history, and a new approach to seasonal protein innovation.

"We're not anti-fall. We're not even anti-pumpkin," said Niemann. "We're anti-pumpkin monopoly. Fall is too good to let one fake flavor run the entire season."

Levels is also a recipient of the Clean Label Project Purity Award, with products undergoing testing for potential contaminants including heavy metals, pesticides, and plasticizers.

Find out more at levelsprotein.com and follow Levels on TikTok and Instagram.

About Levels

Founded by Blake Niemann, Levels aims to revolutionize the protein industry with its whey protein powders, focusing on minimal ingredients, affordability, and clean nutrition consumers can trust. The brand is projected to surpass 10,000 retail locations and 35,000 total points of distribution across its retail partners in 2026.

Contact: Deirdre, [email protected] 

SOURCE Levels®