NEW YORK, Dec. 11, 2013 /PRNewswire/ -- Leverage Agency, a full-service sports and entertainment marketing company, will team with Grand Central Terminal retail property manager Jones Lang LaSalle as the partnership and sales agent for New York's iconic landmark. The appointment comes after a three-month competitive review of agencies for the role.
The agreement reached between Leverage Agency and Jones Lang LaSalle ushers in a marketing, partnership and sales program at Grand Central Terminal to create a stronger calendar of special events and comprehensive marketing opportunities in Vanderbilt Hall and throughout the building. The enhanced program will provide potential sponsors and corporate partners with more ways to engage the Terminal's average 750,000 daily visitors.
Grand Central Terminal is one of America's greatest transportation hubs, and a national historical landmark in the heart of midtown Manhattan. As one of the busiest spots in New York City, Grand Central boasts dozens of restaurants and specialty shops, a gourmet food market, and the spectacular 12,000-square foot Vanderbilt Hall, which is one of the city's most sought-after event spaces. Grand Central receives approximately 167 million visitors annually, with more than 750,000 people passing through the Terminal each day.
"We conducted a thorough search of firms and ultimately were very impressed by Leverage Agency's range of services, specifically their success in sponsorship marketing and their robust network of contacts," said Amy Scheer, Jones Lang LaSalle's Director of Marketing and Events at Grand Central Terminal. "We look forward to a successful partnership."
"Leverage is proud to partner with one of the most vibrant and exciting spaces in New York City," said Ben Sturner, CEO and Founder of Leverage Agency. "We're confident we can create great partnerships and grow the incredible marketing potential of Grand Central Terminal and positively impact their business."
SOURCE Leverage Agency