Former public relations executive turned luxury retail entrepreneur announces the launch of her new luxury candle collection, SCENE Candele di Lusso - slated to launch on Black Friday.
LOS ANGELES, Nov. 23, 2015 /PRNewswire/ -- Chow created her signature brand of candles to bring together custom fragrances with her own cosmopolitan style. After two years of research she developed the line with the direction of a Los Angeles-based fragrance house and has an essential role in the scent development. Drawing her influence from trendsetting cities where she blossomed and cultivated her career in entertainment and lifestyle publicity, she finds inspiration in the art of pairing culture, travel and lifestyle for the modern day consumer who is attracted to lifestyle driven products.
When creating SCENE, she envisioned a contemporary interpretation of nostalgic characteristics of pairing each city with a fragrance weaved with bold and sophisticated feminine and masculine contrasts. SCENE's black signature glasses are poured with a unique coconut wax blend, which makes the candles eco-friendly, and burn cleaner. Hence, the translation of "Candele Di Lusso" meaning "Luxury Candles." The collection offers three luxury scents – "Los Angeles," "New York" and "Miami." Candles will range in retail starting at $48-$51.
Chow foresees an increased demand of innovations for new and unique luxury home goods and fragrances that target lifestyle driven consumers with high-end appeal. The former publicist's bold move into the home fragrance industry speaks to the brand's growth and decision to expand from public relations and marketing to becoming a competitor in the national luxury market. "I am excited to launch SCENE. We are a sophisticated brand of candles for connoisseurs of style and pristine fragrances."
For more information and sales log on to www.scenecandele.com
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SOURCE SCENE Candele
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