LFB Media Group Named Public Relations Agency Of Record For Viceroy Hotel Group

NEW YORK, Feb. 12, 2014 /PRNewswire/ -- LFB Media Group is pleased to announce its representation of Viceroy Hotel Group, adding the luxury brand to its expansive global portfolio of lifestyle, food, beverage and hospitality clients.

"The LFB team did a brilliant job last year launching Viceroy New York," said Bill Walshe, CEO of Viceroy Hotel Group.  "I am delighted that they are now leading our corporate communications' activities and strategies."

Following the boutique firm's ultra-successful launch of Viceroy New York in October 2013, which generated critical acclaim for the hotel group's first branded property in Manhattan, LFB was appointed to manage Viceroy Hotel Group's corporate public relations efforts. Through the partnership, LFB will oversee corporate brand strategy, as well as publicity for Viceroy Anguilla, L'Ermitage Beverly Hills, Viceroy Santa Monica and Viceroy Palm Springs, in addition to Viceroy New York. The firm will also represent Avalon Hotel Beverly Hills and Le Meridien Delfina Santa Monica from the Urban Retreats collection, an upscale urban boutique hotel line that features a distinguished set of metropolitan hotels in the most coveted locations worldwide.

"We are ecstatic to partner with Viceroy Hotel Group," said Ashley Berg, Principal of LFB Media Group. "The company's modern and original approach is ever-evolving, and we're honored to join the team as they prepare for an aggressive global expansion."

Since its inception in 1999, Viceroy Hotel Group continues to deliver highly sought-after luxury hotels and resorts, conceptualizing a separate, unexpected and sophisticated design philosophy for each individual property.  The reputed brand is known to execute inventive culinary experiences with critically acclaimed menus by celebrated chefs, as well as sumptuous spas with unique and memorable treatments. Additionally, the brand garnered a distinct reputation of excellence among trendsetters and discerning travelers throughout each of the 16 destinations within its ever-expanding portfolio. For more information on Viceroy Hotel Group, please visit http://viceroyhotelgroup.com.   

About Viceroy Hotel Group
Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that combine provocative design and intuitive service in two distinctive collections that redefine the very concept of boutique and luxury hospitality — Viceroy Hotels and Resorts and Urban Retreats. Signature brand amenities and services created for diverse business and leisure guests are unique, yet consistently excellent at each of the portfolio's 16 properties in sought-after destinations worldwide. Current Viceroy Hotel Group locations include Viceroy New York, Viceroy Santa Monica, Viceroy Palm Springs, Viceroy Anguilla, Viceroy Miami, Viceroy Snowmass, Sugar Beach:  A Viceroy Resort, Viceroy Zihuatanejo, Viceroy Riviera Maya, L'Ermitage Beverly Hills Hotel, Cassa Hotel New York, Avalon Hotel Beverly Hills, Le Meridien Delfina Santa Monica, Hotel Zetta San Francisco, Yas Viceroy Abu Dhabi and Viceroy Maldives with forthcoming openings in Dubai, Istanbul and Bodrum, Turkey. For more information, visit www.ViceroyHotelGroup.com.

About LFB Media Group
LFB Media Group is a multi-disciplined public relations agency specializing in Lifestyle, Food and Beverage brands. Combining the personal attention found at boutique firms with big agency know-how, the agency offers a wide range of services including strategic media outreach, product placement, promotions, co-branded partnerships, event planning and execution, celebrity seeding and more. A handpicked team of PR specialists, trend experts and media strategists understand how to get ink beyond the usual suspects, working together to develop revolutionary new programs and industry trends geared to drive sales and increase capital. An established track record of successfully launching new brands – and sustaining long-term publicity on their behalf – has solidified LFB Media Group's position as a leading resource amongst the media for all things Lifestyle-, Food- and Beverage-related. For more information, visit www.LFBMediaGroup.com.

Media Inquiries:
LFB Media Group | 646-455-0042
Sarah Uibel | Sarah Vakili
[email protected] | [email protected]

SOURCE LFB Media Group; Viceroy Hotel Group