LG and Clyde Drexler Team Up To Help Fans 'Do Game Day Right' During NCAA® March Madness®

ENGLEWOOD CLIFFS, N.J., March 6, 2014 /PRNewswire/ -- In its fifth year as an Official Corporate Partner of the National Collegiate Athletic Association (NCAA®), LG Electronics USA is joining forces with basketball legend Clyde Drexler as the face of its "Do Game Day Right™" campaign in conjunction with the 2014 NCAA Men's Final Four®.

Drexler will participate in LG's tailgate activities at the Final Four in North Texas (April 5-7) and help fans Do Game Day Right throughout the tournament by offering tips for hosting your friends for March Madness® games, recipes for game day bites, keeping up with scores on your LG G Flex through the NCAA March Madness Live app, and advice for setting up the ultimate viewing experience.  

"Sports offer so many great moments, whether you're playing in the game or cheering on your team with family and friends," said Drexler. "I love that LG is helping fans make the most out of their game day experience, and I'm pleased to share what I've learned over the years as a player, coach and commentator."

LG is also launching its "Locker Room Sweepstakes" where one lucky winner will receive an expenses-paid trip for two to North Texas for the 2014 NCAA Men's Final Four semi-final and championship games. Additional prizes include LG products that enhance the game day experience, including 55- and 47-inch class (54.6- and 46.9-inches measured diagonally) Smart TVs, G Pads, washers and dryers, and microwave ovens. The LG Locker Room Sweepstakes runs through March 29.*

"LG is committed to helping fans create memorable experiences," said William Cho, president and CEO of LG Electronics USA. "We are honored to be a part of those experiences, whether it's at the games in Texas, or through the amazing picture quality of our Ultra HD TVs and smartphones for fans enjoying the games from home or on the go."

In 2012, LG extended its original three-year alliance with the NCAA through a new, multi-year agreement. Under its new agreement, negotiated with CBS Sports and Turner Sports, LG will continue as an official NCAA Corporate Partner and have exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men's Basketball Championship and NCAA Football Championships.

For more information on LG's NCAA initiatives and sweepstakes (including official rules), please go to www.lg.com/us/ncaa and www.lglockerroom.com.

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 US, DC & Puerto Rico, 18 or older. Void where prohibited. Begins 2/23/14, ends 3/29/14. Subject to http://www.lglockerroom.com/rules/  Sponsor: LG Electronics USA.  Official rules available at http://www.lglockerroom.com/rules/

Internet connection and certain subscriptions required and sold separately. Content and services vary by product and are subject to change without notice.

"Do Game Day Right" is a trademark of LG Electronics USA. NCAA, Final Four and March Madness are trademarks of the National Collegiate Athletic Association.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG Electronics USA, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

About LG Electronics USA
A proud Corporate Partner of the NCAA, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

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SOURCE LG Electronics USA, Inc.