LG Announces 'Final Four' Local Schools Competing For 'Project Fit America' Physical Education Grant

ARLINGTON, Texas, March 20, 2014 /PRNewswire/ -- LG Electronics USA today announced the "final four" North Texas elementary schools that will compete for a physical education grant at LG's Coaches Cook-Off™ competition during the NCAA® Men's Final Four® weekend.

The four schools – Silver Creek Elementary School (Azle), Cesar Chavez Elementary School (Fort Worth) West Elementary School (Fort Worth) and Central Elementary School (Seagoville) – were selected through a grant application process implemented by Project Fit America.

Coaches from each North Texas elementary school will be teamed up with Baylor head coach Scott Drew and Texas A&M head coach Billy Kennedy during the annual culinary showdown on Saturday, April 5 in the Infiniti Tip-Off Tailgate at AT&T Stadium.  Drew and Kennedy are both members of the National Association of Basketball Coaches (NABC).

An organization dedicated to helping schools create opportunities for youths to be active, fit and healthy, Project Fit America has raised more than $13 million for schools across the country. Dozens of local schools were vying for a chance to compete, and the four finalists were notified this week.

"LG is committed to finding many ways to 'Do Game Day Right,'" said William Cho, president and CEO of LG Electronics USA, an Official NCAA Corporate Partner. "We were touched by these coaches' dedication to their schools, and we are so pleased that our alliance with Project Fit will allow us to create a lasting impact in the North Texas area."

The LG Coaches Cook-Off is a centerpiece of LG's Do Game Day Right on-site activities at this year's Men's Final Four. Each team will have 30 minutes to cook a selection of tasty game day treats using a full suite of high-performance appliances in the LG Kitchen at AT&T Stadium. The coaches' dishes will be tasted and evaluated by panel of judges including college and pro basketball legend Clyde Drexler.

"Working with LG has proven to be a thrilling partnership," said Stacey Cook, executive director at Project Fit America. "We received such a positive response from the North Texas community, and we can't wait to see these four deserving schools compete in the LG Coaches Cook-Off."

The winning school will receive the LG Project Fit grant, which will be used for indoor and outdoor physical fitness facilities along with a curriculum and on-site training support to help physical education teachers incorporate the program into their school's academic plan. Additionally, all four schools will receive a variety of LG products, including ENERGY STAR® certified computer monitors, HDTVs and refrigerators.

Drexler, who is working with LG to help college basketball fans Do Game Day Right, is a big advocate for youth fitness. "What LG and Project Fit are doing here is terrific – leaving a lasting impact long after the NCAA Final Four games."

For more information on LG's events at the NCAA Final Four, please visit http://www.lg.com/ncaa/ or lglockerroom.com.

"Do Game Day Right" is a trademark of LG Electronics, Inc..
LG Coaches' Cook-Off  is a registered trademark of LG Electronics, Inc.
NCAA, Final Four and March Madness are trademarks of the National Collegiate Athletic Association.

About LG Electronics USA
A proud Corporate Partner of the NCAA, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

About the National Association of Basketball Coaches
Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest "Phog" Allen, the legendary basketball coach at the University of Kansas.  Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game.  The NABC currently has nearly 5,000 members consisting primarily of university and college men's basketball coaches.  All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today's student-athletes.  The four core values of being a Guardian of the Game are advocacy, leadership, service and education.  Additional information about the NABC, its programs and membership, can be found at www.nabc.org.

About Project Fit America
Project Fit America (PFA) is a national non-profit public charity dedicated to getting kids fit. PFA donates fully funded cardiovascular health and lifetime fitness education programs to schools, grades K-12. Formed in 1990 as a (501) (c) (3) corporation, PFA donates 75 cents of each dollar received to schools for the sole purpose of developing exemplary model schools for cardiovascular health and fitness. The vast majority of our sponsors have been hospitals and healthcare organizations.  Since our founding sponsorship drive we have generated over $13 million.  This has resulted in the development of exemplary programs for fitness in education in over 870 schools in 300 cities and 42 states.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG Electronics USA, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

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SOURCE LG Electronics USA, Inc.