LG Electronics Debuts New Front-Control Top-Load Laundry Pair With TurboWash® Technology

ENGLEWOOD CLIFFS, N.J., April 30, 2014 /PRNewswire/ -- LG Electronics' unique front-control top-load laundry pair is now available with the company's award-winning TurboWash® technology that saves users 20 minutes per load, even with larger loads of laundry, without sacrificing performance.*

LG's innovative TurboWash technology, which has been a popular feature on LG's industry-leading front-load machines, saves homeowners valuable time. According to the U.S. Department of Energy, the average household does 392 loads of laundry each year or 7.5 loads per week. TurboWash's 20-minute-per-load time savings translates to more than 130 hours a year to spend with family instead of doing laundry.

The new front-control top-load washer (model WT1701) delivers a modern spin on the traditional top-load design, as the control panel is located in the front of the machine as opposed to the rear.  By moving the control panel from the back to the front, the buttons and the LED display are easier to read and use, making for a more intuitive and functional design.  This intelligent and streamlined design allows users to make the most of their space, while adding a sense of elegant sophistication to the laundry room.

In addition to its unique design, the 5.0-cubic-foot mega-capacity washer allows consumers to do more laundry in fewer loads.  In fact, there is enough space to effectively clean a king-size comforter and full set of king bedding in a single load.  This washer is ENERGY STAR® certified, making it one of the most energy-efficient washers in its class.

"Laundry is an important household chore that can often be daunting for families, especially when the clothes pile up," said David VanderWaal, head of marketing for LG Electronics USA.  "The addition to LG's front-control washer line-up not only features a unique design with a modern aesthetic, but also saves users time with its TurboWash technology and mega-capacity, this is the perfect washer and dryer to help get the home in order quickly and effortlessly."

This pair arrives at just the right time, as families conduct their spring cleaning routines and search for new ways to prepare the household for the summer months.

LG's Front-Control Top-Load laundry pair with TurboWash is currently available at stores nationwide in both graphite steel and white finishes.  For more information on this model and LG's entire laundry line-up, please visit http://www.lg.com/us/laundry/index.jsp.

*Compared to other LG top load and front load washers without TurboWash. Based on AHAM-HLW-1-2010 test protocol. Cotton / Normal or comparable cycle at default settings, 8 lb. loads. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. www.lg.com

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SOURCE LG Electronics USA, Inc.