LG Electronics Promotion Brings Dream Appliances To Homeowners

ENGLEWOOD CLIFFS, N.J., Oct. 11, 2013 /PRNewswire/ -- LG Electronics USA today launched an innovative new online contest for consumers to win a dream kitchen or laundry suite, complete with LG's latest home appliances.*

(Logo: http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

The contest launches this week to coincide with the first of two episodes of the HGTV series, "House Hunters Renovation," that will include LG kitchen and laundry appliances, as part of an integrated collaboration between LG and HGTV across broadcast, digital and social platforms. The first episode airs Sunday, Oct. 13 at 10 p.m. ET, featuring a complete overhaul of a kitchen and laundry room with LG products.

All LG media elements showcase LG innovations and to lead consumers to the LG Facebook page where the Dream Appliance contest is hosted. The contest is designed to be part of the LG "Life's Good House" experience, a social engagement initiative offering consumers helpful hints and tips on ways to make their lives just a little better (www.LifesGoodHouse.com/Dream).

"LG understands that homeowners renovate to improve both the look and functionality of their homes—to help make their day-to-day lives easier," said David VanderWaal, director of home appliance brand marketing, LG Electronics USA. "That's what drives our innovations. At LG, it's all possible. For example, our Door-in-Door™ refrigerator allows you to quickly access commonly-used food and beverage items, and our EasyClean™ technology lets you clean the oven's interior in just minutes, not hours."

The contest runs through Nov. 22 and encourages consumers to creatively complete fill-in-the-blank sentences to enter. Once the top 10 finalists are chosen, entrants will be invited to select the winners. Upon voting, users will then be able to view which finalist is in the lead based on percentage of overall votes, with the grand prize winner receiving a complete suite of LG kitchen appliances customized for his/her home. The runner-up will receive an advanced LG laundry pair, while the eight additional finalists will each receive a one-year supply of Tide Pods, Downy fabric softener and Bounce dryer sheets.

As part of the grand prize package, the winner is eligible to win a suite of LG's flagship kitchen appliances including the Door-in-Door refrigerator and range with EasyClean technology. LG's convenient door within a door feature allows consumers quick, easy access to snacks and beverages in the interior compartment without opening the entire refrigerator. LG ranges with EasyClean technology allows for quicker and more convenient oven cleaning, while still offering a conventional self-clean option. This provides users with the flexibility to choose between speedy cleaning for lighter, everyday messes and a more extensive process for heavier, built-up grime.**

For a closer look at LG's entire suite of home appliances, please visit http://www.lg.com/us/appliances.

*NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. ENTRY IN THIS CONTEST CONSTITUTES YOUR ACCEPTANCE OF THE OFFICIAL RULES.

Open only to legal residents in one of the 50 United States, the District of Columbia or Puerto Rico who are at least 18 years old at the time of entry. Entry starts Oct. 10, 2013 and ends Nov. 22, 2013. Voting starts Dec. 11, 2013 and ends Dec. 17, 2013. To enter or vote and for complete Official Rules, including odds and prize descriptions visit www.lifesgoodhouse.com/dream. Sponsor: LG Electronics USA.

** Heavy build-up may require additional manual effort or use of the full self-clean feature

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2013 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. www.lg.com

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE LG Electronics USA, Inc.