LG Electronics Takes Digital Signage Business in Fresh Direction

LAS VEGAS, Feb. 25 /PRNewswire/ -- LG Electronics is introducing new ways to simplify the procurement, sale and operation of digital signage networks with its "Simple to Buy, Simple to Sell, Simple to Use" approach announced at this week's Digital Signage Expo 2010 (Booth #1205).  

"One problem the industry continues to face is that most digital signage projects are still relatively complex and often confusing for the majority of distributors, integrators and end users," said Jeff Dowell, vice president, Digital Signage, LG Electronics Business Solutions.  "Addressing this challenge LG is working to simplify the entire process from stem to stern by enhancing the customer experience and streamlining costs for the integrators, while still providing an advanced content distribution platform."

This week at Digital Signage Expo, LG is introducing a variety of new digital signage products, ranging from solid state digital media players and displays built for high ambient light environments to large-format flat panel arrays designed for public venue advertising and information display applications.

Designed to conveniently display content including images, movies, audio and other file types in full HD, LG's NC-1000 digital media player is an example of the company's move to providing more solutions-based products.  The digital media player is built on an open-architecture platform, enabling compatibility with many popular software providers' applications.  

Adding Intellectual Property

With a commitment to building its digital signage business, LG Electronics USA Business Solutions also announces the addition of John Sheehan as director, Digital Signage Sales.  In his new role, Mr. Sheehan will be responsible for developing the account strategy and leading the sales team for LG's Digital Signage solutions.

He comes to LG from NEC, where he most recently served as Director of Channel Marketing and was responsible for driving NEC's monitor, digital signage and projector businesses. At NEC, he also held key B2B sales roles.  Previously, Mr. Sheehan worked at Marriott Corporation and Allfreight International in a variety of sales and management positions.  Based in the Lincolnshire, Ill., headquarters for LG Electronics USA Business Solutions, Mr. Sheehan reports to Jeff Dowell.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications.  In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme.  The LG Electronics USA Business Solutions division serves customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets.  Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments.  For more information, please visit www.LGcommercial.com.

* Designs, features and specifications subject to change without notice.

SOURCE LG Electronics USA, Inc.