LG Invites Moms To Lend Their 'Inner Voice' To Scenes From Comical New LG Commercials

ENGLEWOOD CLIFFS, N.J., June 25, 2014 /PRNewswire/ -- Tapping into the creativity across America, LG Electronics USA is inviting consumers to participate in the "LG Life's Good in the Kitchen 'Caption This' Contest," for a chance to win LG's newest Door-in-Door® refrigerator*. Through the end of July, consumers have the opportunity to create witty captions that accompany a scene from one of LG's new home appliance commercials.

By writing a caption that captures what moms are thinking in the LG commercials, consumers can demonstrate their creativity and unleash their sense of humor to the world, sharing what 'Life's Good' means to them. Lee and the LG judging panel will help select the top five finalists for each of the four kitchen scenes, and fans of LG's Facebook page will vote to determine the winners.

The winner will receive the grand prize: LG's latest Door-in-Door® refrigerator with CustomChill™ Drawer (model LMXS30776S).  Three runners-up will each receive prizes consisting of a gift card to a home store in amounts ranging from $100 to 500. To enter, simply visit LG's Facebook page at Facebook.com/LGUSA to view the still shots from LG's new commercials and submit a witty caption.

"We're inviting consumers to join in the fun of our 'Inner Voice' marketing campaign that celebrates authentic moments that families share together," said David VanderWaal, head of marketing for LG Electronics USA. "At LG, we understand that parents count on the performance and reliability of our kitchen appliances, like the Door-in-Door refrigerator, as partners in managing their busy households. We're committed to incorporating the best in appliance technology to help make consumers' lives easier, ensuring that 'Life's Good' in the kitchen."

Lee, the renowned home chef and Food Network star, said, "The kitchen is the heart of my home, and I'm excited to see the creativity from fans as they bring these ads to life. LG's suite of home appliances allows me to do what I love on The Kitchen, making cooking easy and more entertaining."

The contest's grand prize includes LG's newest ENERGY STAR® certified refrigerator that incorporates the innovative "door-within-a-door" feature, perfect for storing family favorites within easy reach.  To access the Door-in-Door, users simply push a button on the door handle to release the magnetic seal.  By not opening the entire refrigerator door, cold air loss is reduced by up to 47 percent, which helps keep food fresher, longer.**

The refrigerator also integrates the versatile new LG CustomChill™ Drawer, which gives consumers additional refrigerator or soft freezer space just when they need it. Featuring four different temperature settings, the drawer adapts to users' needs by giving them the flexibility to store a range of foods, from meats to fresh produce, as well as cooking ingredients and cold drinks.

Tune in to watch Lee on Food Network's The Kitchen on Saturdays at 11 a.m. ET to see how LG's newest appliances bring the most delicious recipes to life.  For more information on how to enter and Official Rules, visit www.LGKitchenCaptions.com.  To view LG's full line-up of Door-in-Door refrigerators, please visit www.lg.com/us/kitchen/refrigerators.jsp.

*NO PURCHASE NECESSARY. The LG Life's Good in the Kitchen "Caption This" Contest is open to legal residents of the 48 contiguous United States and the District of Columbia, age 21 or older at the time of entry. Void in Alaska, Hawaii, outside the U.S., in Puerto Rico, and wherever else prohibited by law. Contest Entry Period begins at 12:00:01 AM ET on 06/20/14 and ends at 11:59:59 PM ET on 07/31/14. Public Voting Period begins at 12:00:01 AM ET on 08/20/14 and end at 11:59:59 PM ET on 09/03/14. For how to enter and Official rules, see www.LGKitchenCaptions.com.  Sponsor: LG Electronics USA, Inc., 1000 Sylvan Ave., Englewood Cliffs, NJ 07632-3302.

**Percent reduction in exchange rate of air between opening the Door-in-Door® compared to one French door for 10 seconds. Results based on testing of comparable LG model with same door-in-door design. Side-by-side model still being tested.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme.www.lg.com

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SOURCE LG Electronics USA, Inc.