Libra App Helps Users Optimize Their Assets and Debt

Jan 16, 2013, 09:45 ET from Serelyn LLC

SAN FRANCISCO, Jan. 16, 2013 /PRNewswire/ -- The Libra: Asset & Debt Manager app for iPhone and iPod touch helps users manage their bills and, perhaps more importantly, optimize their assets and debt in a manner that is both logical and unbiased.  It provides recommendations such as which debts to pay off first, when it makes sense to invest rather than pay off debt, and how much more users could contribute to their retirement and 401(k) plans.

Users are able to input their income, expenses, assets, and debt without providing sensitive personal information or passwords, thereby alleviating many privacy and security concerns.  Libra then provides both bill payment reminders and specific asset and debt reallocation recommendations based on a patent-pending algorithm.  Libra also strongly encourages users to establish and maintain an appropriate emergency fund given their level of monthly expenses and debt. 

Libra: Asset & Debt Manager is available for free on the App Store in all countries.

"While there are many good personal finance apps that act as handheld accountants and help with detailed budgeting, Libra is designed to act as a personal banker who makes sure you're on top of your finances and getting the most out of your personal balance sheet.  Libra is supposed to help keep you in financial balance so you can relax and focus on other things," explained George Mathew, Serelyn's founder.

About Serelyn

Serelyn's mission is to create mobile apps that help people from all backgrounds better understand and manage their own financial situations in a clear, unbiased manner.

George Mathew, Founder
Serelyn LLC
Phone: (415) 956-3919