Lice Shield Launches as First Lice Preventative for the Mass Market

Jun 03, 2010, 08:30 ET from Lice Shield

STAMFORD, Conn., June 3 /PRNewswire/ -- Parents, school nurses and pediatricians rejoice! Lornamead, a leading global marketer of personal care brands launches Lice Shield, a line of hair care products that help repel lice while gently cleansing and conditioning hair. Because parents would agree that the best way to treat lice is simply to avoid an infestation in the first place, Lice Shield is a safe, effective and easy way for parents to protect their children and family during the risky period of lice infestation at school or summer camp. Lice Shield Shampoo & Conditioner in 1 and Leave-In Spray are gentle enough for everyday use on kids of all ages. No need to make an extra trip to a specialty store, both products are widely available where you usually shop for your kids' hair care products, including chains like CVS, Walgreens, Rite Aid and Wal-Mart for $9.99.

Free of harmful pesticides, Lice Shield has been specially formulated with a blend of essential oils (including citronella, eucalyptus and rosemary) that have been scientifically demonstrated to help repel lice, providing over 80% repellency.  Both products are easy to substitute into a child's daily hair care routine during a period of infestation and were designed with kids' finer hair and sensitive scalps in mind.

"No parent wants to endure the torture of treating a lice infestation; it's one of the hardest things to do as a parent, so we developed a product that can help keep lice away in the first place," said Randy Sloan, President of Lornamead, Inc. "Lice Shield not only helps keeps lice away, but it is affordable and pleasant on one's senses."

Lice Shield Product Line Includes:

  • Lice Shield Shampoo & Conditioner in 1 – Gentle enough for daily use and contains extra conditioners for a tangle-free formula.
  • Lice Shield Leave-In Spray – Uses light detanglers to aid in hair combing and is perfect to use in wet or dry hair, as well as on hats, helmets and winter gear.

Getting rid of head lice takes a huge emotional and financial toll on any family and involves painstaking (and usually painful) hair combing, cleaning of ALL linens in the home (sheets, towels, pillows, stuffed animals, etc.) and school absences for the child and work absence for the parent. Avoiding this burden by using Lice Shield products can not only save an individual household from dealing with an outbreak, but can keep an outbreak at school from spreading to additional children.

ABOUT LORNAMEAD, INC.

Lornamead's proven business model focuses on developing the full global potential of brands. Today Lornamead markets and sells more than 35 well known and trusted personal care brands that are enjoyed by millions of consumers around the world every day. This success has been built by understanding the needs of our customers, and operating on a clearly defined set of values.

In North and South America, Lornamead is best known for the Finesse® and Aqua Net® brands of hair care products, Yardley London® and Woods of Windsor® luxury bath products and most recently, the popular European lip balm, LypSyl®.

Lornamead, Inc. headquartered in Stamford, Connecticut, is one of five subsidiary companies of the U.K. based Lornamead Group Limited (LGL), which boasts a presence in over 60 countries around the world.

SOURCE Lice Shield