Licensing International Expo 2010 Experiences 15 Percent Growth in Attendance as Show Marks Second Year in Las Vegas

International Presence Increases By 14% As Major Exhibitors Renew for 2011

Jun 29, 2010, 09:00 ET from Advanstar Communication

WOODLAND HILLS, Calif., June 29 /PRNewswire/ -- Licensing International Expo, the world's premier marketplace for the $191 billion licensing industry, concluded on June 10 at the Mandalay Bay Convention Center with an increased pre-registered attendance of 21,000 which is a rate of more than 15% over last year.  International visitors from key countries, including Japan, France, Mexico, United Kingdom, Russia, Spain, Singapore and China, also increased by more than 14% for the three day expo.

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"The 2010 show was our highest attended show in many years with our opening day receiving more visitors than the entire three days of last year's show," said Liz Crawford, show director with Advanstar Communications. "We were thrilled with the quality of attendees, the quantity of key retailers and international visitors to the show. Customer feedback has been overwhelmingly positive."

Many exhibitors had a successful show and have already reserved space for the 2011 show. "The entire team at Warner Bros Consumer Products could not be happier with this year's show," said Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros Consumer Products.  "Traffic and attendance were non-stop at the Warner Bros booth, including both U.S. and international licensees and partners."

"Licensing International Expo completely surpassed our best expectations this year. Having the licensing community together in one place 24/7 for three days was a great advantage, allowing us to carry out several immersive and targeted marketing opportunities. We consider Licensing International Expo the cornerstone of our trade marketing strategy and already look forward to next year," says Tom Keefer, SVP Global Licensing, Global Licensed Consumer Products, BBC Worldwide.

The Licensing International Expo received international press coverage from top trade, business and consumer press.  The show also broadcasted live interviews from the show floor as well as footage from around the event from the Licensing International Expo's Media Stream Center.  

"The proof is in the numbers," continued Crawford. "With the increased attendance and quality, our show floor is already booking briskly with 75% of the floor already sold out for next year!" Licensing International Expo 2011 will take place June 14-16 at the Mandalay Bay Convention Center in Las Vegas.

For exhibiting information, contact Lindsey Jones at or Liz Crawford at

For press information, please contact Jason Magner at

About Licensing International Expo

Licensing International Expo is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for new licensed consumer products. The show's appeal brings together top- level retail and manufacturing executives from more than 90 countries who look to Licensing International Expo to discover new brands and revenue generating opportunities within the $191 billion licensing industry. The next show will take place June 14-16, 2011 at the Mandalay Bay Convention Center in Las Vegas. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit

Follow Licensing International Expo on Twitter at and visit the Licensing International Expo Fan Page on Facebook (

About Advanstar Communication

Advanstar Communications Inc. (, producer of Licensing International Expo, Brand Licensing Europe, Brand Licensing Central & Eastern Europe and License! Global Magazine, is a leading worldwide media company providing integrated marketing solutions for the License, Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

About LIMA

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA's main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in New York, London, Munich, Tokyo, Shanghai and Hong Kong, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of the annual Licensing International Expo, Brand Licensing Europe, LiMa Licensing Market (Munich), Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing Pavilion and the Hong Kong Licensing Show. In addition, LIMA offers ways to jump start a career in licensing through its Certificate in Licensing Studies (CLS) program, which is the only educational course specifically designed to prepare professionals to succeed in the ever-changing licensing industry, and the FLIP (Future LIMA Industry Professionals) program offering support and networking for industry newcomers. For more information please visit

SOURCE Advanstar Communication