Lierac Paris Wins SELF Magazine 2011 Healthy Beauty Award

Lierac Paris' New Diopti Demaq Eye Makeup Remover Wins a Healthy Beauty Award For Best Makeup Remover

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Lierac Paris

Apr 28, 2011, 02:07 ET

NEW YORK, April 28, 2011 /PRNewswire/ -- Lierac Paris skincare, a worldwide leader in cosmeceutical skincare, announces its new Diopti Demaq Eye Makeup Remover as a SELF Magazine 2011 Healthy Beauty Awards winner. Diopti Demaq, the latest addition to the Diopti eye contour segment, was named the winner in the Best Makeup Remover category.

(Photo:  http://photos.prnewswire.com/prnh/20110428/NY91695 )

"To combat the harsh effects of makeup removers, Lierac Laboratories developed a gentle eye makeup remover that also contains keratin to strengthen eyelashes.  It's quite an honor to be recognized for Best Makeup Remover by SELF readers," shares Paul Smart, Director of Sales for Lierac Paris USA.

SELF Magazine looked to their readers to test the latest product launches and select those worthy of the title "SELF 2011 Healthy Beauty Award Winner." Over  2,200 women tested 1,187 products, and chose Diopti Demaq as the favorite makeup remover.

DIOPTI DEMAQ Gentle Eye Makeup Remover ($24) is formulated with:  Floral waters of Rose and Cornflower to purify and refresh, Linden and Mallow extracts to calm and soften. Keratin and vitamin B5 to protect and strengthen lashes, and Glycerin and Fucogel® to hydrate.

Product highlights:

  • Clinically-proven effectiveness tested under ophthalmologic control
  • Paraben-free formulas containing
  • NO added fragrances, artificial colorings, or phenoxyethanol.  
  • Alcohol-Free.
  • Safe for sensitive skin and contact lens wearers.
  • Non-sticky gel texture.

Lierac Paris Diopti Demaq is available at Duane Reade Look Boutiques and European Skincare Centers nationwide in select CVS/pharmacy locations.

www.lierac-usa.com www.beauty.com  www.skinstore.com

1-877-5-LIERAC  

ABOUT LIERAC PARIS

Lierac Paris is manufactured and distributed by Ales Group, USA, a subsidiary of Ales Groupe, headquartered in Bezons, France.  Founded by  Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology. For more information or to find a local retailer, visit www.lierac-usa.com  twitter:@lieracskincare

SOURCE Lierac Paris