Life Protection Metrics: Consumer Approaches to Protection-Related Life Insurance in Europe
NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Life Protection Metrics: Consumer Approaches to Protection-Related Life Insurance in Europe
http://www.reportlinker.com/p01093070/Life-Protection-Metrics-Consumer-Approaches-to-Protection-Related-Life-Insurance-in-Europe.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Life_Insurance
Based on a survey of over 6,000 consumers in France, Germany, Italy, Poland, Spain and the UK, Life Protection Metrics: Consumer Approaches to Protection-Related Life Insurance in Europe offers detailed and unique insights into the behaviour of consumers in the context of risk life, critical illness, long-term income protection, short-term income protection and funeral expenses insurance.
Comprising both an analytical report and a convenient data annexe in Excel format, the research covers the five aforementioned types of protection-related life insurance policy. In each country, it measures take-up rates for these types of insurance (differentiating between policies bought separately and cover acquired as a fixed component of employee benefits packages) and analyses the effect of gender, age, annual household income, employment status and existence of dependents on propensity to acquire cover. It also shows the distribution channels and interfaces used by respondents to take out these products, highlighting the behaviour of consumers in the key 18-34 age group which is most indicative of recent sales patterns. Distribution channels vary by type of protection-related life insurance but can include direct sales by insurance companies or their agents plus a variety of other options including sales via banks, financial advisers, insurance aggregators and retailers; distribution interfaces include face-to-face, online, inbound telephone, outbound telephone and postal sales.
This study can be used in one or more of the following ways:
- to understand the types of protection-related life insurance that are most popular in each country and the characteristics of consumers that buy them;
- to appreciate whether insured respondents bought their cover as a result of an active decision to do so or whether they acquired it passively through a group scheme;
- to evaluate the opportunities for distributing protection-related life insurance through alternative channels such as insurance aggregators or comparison sites: to what extent will consumers buy through these means?
- to assess the apparent willingness of consumers to purchase these forms of cover online; given the types of device that online buyers report using, what is the scope for marketing more effectively to this audience?
- to avoid the need to re-enter information yourself by making use of the Excel-based consumer data files that accompanies the PDF studies.
0.0 EXECUTIVE SUMMARY
Across all six countries, 25.3% of respondents hold two or more of the policy types researched...
... although 50.4% state that they do not hold any type of protection-related life insurance
Annual income and the existence of dependents are key drivers of this market in all countries
Consumers aged between 18 and 34 are more likely to use emerging distribution systems...
... including online acquisition via tablets or mobile phones (as opposed to regular computers)
1.0 INTRODUCTION
What is this report about?
Rationale
Definitions
European consumer research
Other international research reports
2.0 EUROPEAN OVERVIEW
Introduction
Survey and sample structure
Overview for five different types of protection-related life insurance
On average, take-up rates are highest for risk life cover and lowest for short-term income protection
Respondents in Poland are the most likely to report having acquired risk life insurance...
... while penetration of long-term income protection insurance peaks in France...
... and for funeral expenses insurance, acquisition rates are at their highest in Spain
Across all six countries combined, just over 50% of respondents do not hold any kind of life protection cover
The average number of policies held per respondent is lowest in Italy and the UK
Across all age groups, annual household income is a key factor that drives propensity to acquire cover
Those with dependent children or other relatives are also more likely to acquire these types of insurance
Distribution channels for buying protection-related life insurance are least polarised in the UK
Younger consumers are more likely to use alternative distribution channels than their older counterparts
Across all six countries combined, over two thirds of policy sales were realised in a face-to-face setting
Online sales are most likely to occur in the UK and least frequently reported in France
Younger respondents in Germany are most likely to continue buying in a face-to-face setting
An apparent migration in online sales to tablets and mobile phones has important marketing implications
Overview for each type of protection-related life insurance
Risk life insurance: across all six countries, over 10% of respondents are covered via their employer
Critical illness insurance: insured respondents often acquire this type of cover as a feature of another policy
Long-term income protection insurance: German consumers are most likely to buy this as a separate policy
Short-term income protection insurance: penetration rates are especially weak in three countries
Funeral expenses insurance: penetration rates exceed 10% in all countries other than one
3.0 FRANCE
Overview for five different types of protection-related life insurance
Uptake of five different types of protection-related life insurance
Number of protection-related life insurance policies held per respondent
Influence of annual household income segmented by age group
Influence of dependents segmented by age group
Distribution channels used across all five types of protection-related life insurance segmented by age group
Distribution interfaces used across all five types of protection-related life insurance segmented by age group
Risk life insurance
Uptake of risk life insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of risk life insurance
Distribution channels used for risk life insurance
Distribution interfaces used for risk life insurance
Critical illness insurance
Uptake of critical illness insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of critical illness insurance
Distribution channels used for critical illness insurance
Distribution interfaces used for critical illness insurance
Long-term income protection insurance
Uptake of long-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of long-term income protection insurance
Distribution channels used for long-term income protection insurance
Distribution interfaces used for long-term income protection insurance
Short-term income protection insurance
Uptake of short-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of short-term income protection insurance
Distribution channels used for short-term income protection insurance
Distribution interfaces used for short-term income protection insurance
Claims for short-term income protection insurance
Frequency of and reasons for claims for short-term income protection
Claims acceptance rates segmented by reason for claim
Funeral expenses insurance
Uptake of funeral expenses insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of funeral expenses insurance
Distribution channels used for funeral expenses insurance
Distribution interfaces used for funeral expenses insurance
4.0 GERMANY
Overview for five different types of protection-related life insurance
Uptake of five different types of protection-related life insurance
Number of protection-related life insurance policies held per respondent
Influence of annual household income segmented by age group
Influence of dependents segmented by age group
Distribution channels used across all five types of protection-related life insurance segmented by age group
Distribution interfaces used across all five types of protection-related life insurance segmented by age group
Risk life insurance
Uptake of risk life insurance
Overview
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of risk life insurance
Distribution channels used for risk life insurance
Distribution interfaces used for risk life insurance
Critical illness insurance
Uptake of critical illness insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of critical illness insurance
Distribution channels used for critical illness insurance
Distribution interfaces used for critical illness insurance
Long-term income protection insurance
Uptake of long-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of long-term income protection insurance
Distribution channels used for long-term income protection insurance
Distribution interfaces used for long-term income protection insurance
Short-term income protection insurance
Uptake of short-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of short-term income protection insurance
Distribution channels used for short-term income protection insurance
Distribution interfaces used for short-term income protection insurance
Claims for short-term income protection insurance
Frequency of and reasons for claims for short-term income protection
Claims acceptance rates segmented by reason for claim
Funeral expenses insurance
Uptake of funeral expenses insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of funeral expenses insurance
Distribution channels used for funeral expenses insurance
Distribution interfaces used for funeral expenses insurance
5.0 ITALY
Overview for five different types of protection-related life insurance
Uptake of five different types of protection-related life insurance
Number of protection-related life insurance policies held per respondent
Influence of annual household income segmented by age group
Influence of dependents segmented by age group
Distribution channels used across all five types of protection-related life insurance segmented by age group
Distribution interfaces used across all five types of protection-related life insurance segmented by age group
Risk life insurance
Uptake of risk life insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of risk life insurance
Distribution channels used for risk life insurance 1
Distribution interfaces used for risk life insurance
Critical illness insurance
Uptake of critical illness insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of critical illness insurance
Distribution channels used for critical illness insurance
Distribution interfaces used for critical illness insurance
Long-term income protection insurance
Uptake of long-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of long-term income protection insurance
Distribution channels used for long-term income protection insurance
Distribution interfaces used for long-term income protection insurance
Short-term income protection insurance
Uptake of short-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of short-term income protection insurance
Distribution channels used for short-term income protection insurance
Distribution interfaces used for short-term income protection insurance
Claims for short-term income protection insurance
Frequency of and reasons for claims for short-term income protection
Claims acceptance rates segmented by reason for claim
Funeral expenses insurance
Uptake of funeral expenses insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of funeral expenses insurance
Distribution channels used for funeral expenses insurance
Distribution interfaces used for funeral expenses insurance
6.0 POLAND
Overview for five different types of protection-related life insurance
Uptake of five different types of protection-related life insurance
Number of protection-related life insurance policies held per respondent
Influence of annual household income segmented by age group
Influence of dependents segmented by age group
Distribution channels used across all five types of protection-related life insurance segmented by age group
Distribution interfaces used across all five types of protection-related life insurance segmented by age group
Risk life insurance
Uptake of risk life insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of risk life insurance
Distribution channels used for risk life insurance
Distribution interfaces used for risk life insurance
Critical illness insurance
Uptake of critical illness insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of critical illness insurance
Distribution channels used for critical illness insurance
Distribution interfaces used for critical illness insurance
Long-term income protection insurance
Uptake of long-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of long-term income protection insurance
Distribution channels used for long-term income protection insurance
Distribution interfaces used for long-term income protection insurance
Short-term income protection insurance
Uptake of short-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of short-term income protection insurance
Distribution channels used for short-term income protection insurance
Distribution interfaces used for short-term income protection insurance
Claims for short-term income protection insurance
Frequency of and reasons for claims for short-term income protection
Claims acceptance rates segmented by reason for claim
Funeral expenses insurance
Uptake of funeral expenses insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of funeral expenses insurance
Distribution channels used for funeral expenses insurance
Distribution interfaces used for funeral expenses insurance
7.0 SPAIN
Overview for five different types of protection-related life insurance
Uptake of five different types of protection-related life insurance
Number of protection-related life insurance policies held per respondent
Influence of annual household income segmented by age group
Influence of dependents segmented by age group
Distribution channels used across all five types of protection-related life insurance segmented by age group
Distribution interfaces used across all five types of protection-related life insurance segmented by age group
Risk life insurance
Uptake of risk life insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of risk life insurance
Distribution channels used for risk life insurance 2
Distribution interfaces used for risk life insurance
Critical illness insurance
Uptake of critical illness insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of critical illness insurance
Distribution channels used for critical illness insurance
Distribution interfaces used for critical illness insurance
Long-term income protection insurance
Uptake of long-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of long-term income protection insurance
Distribution channels used for long-term income protection insurance
Distribution interfaces used for long-term income protection insurance
Short-term income protection insurance
Uptake of short-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of short-term income protection insurance
Distribution channels used for short-term income protection insurance
Distribution interfaces used for short-term income protection insurance
Claims for short-term income protection insurance
Frequency of and reasons for claims for short-term income protection
Claims acceptance rates segmented by reason for claim
Funeral expenses insurance
Uptake of funeral expenses insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of funeral expenses insurance
Distribution channels used for funeral expenses insurance
Distribution interfaces used for funeral expenses insurance
8.0 UK
Overview for five different types of protection-related life insurance
Uptake of five different types of protection-related life insurance
Number of protection-related life insurance policies held per respondent
Influence of annual household income segmented by age group
Influence of dependents segmented by age group
Distribution channels used across all five types of protection-related life insurance segmented by age group
Distribution interfaces used across all five types of protection-related life insurance segmented by age group
Risk life insurance
Uptake of risk life insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of risk life insurance
Distribution channels used for risk life insurance
Distribution interfaces used for risk life insurance
Critical illness insurance
Uptake of critical illness insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of critical illness insurance
Distribution channels used for critical illness insurance
Distribution interfaces used for critical illness insurance
Long-term income protection insurance
Uptake of long-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of long-term income protection insurance
Distribution channels used for long-term income protection insurance
Distribution interfaces used for long-term income protection insurance
Short-term income protection insurance
Uptake of short-term income protection insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of short-term income protection insurance
Distribution channels used for short-term income protection insurance
Distribution interfaces used for short-term income protection insurance
Claims for short-term income protection insurance
Frequency of and reasons for claims for short-term income protection
Claims acceptance rates segmented by reason for claim
Funeral expenses insurance
Uptake of funeral expenses insurance
Uptake of cover
Segmentation by age group and household income
Segmentation by employment status and gender
Distribution of funeral expenses insurance
Distribution channels used for funeral expenses insurance
Distribution interfaces used for funeral expenses insurance
9.0 APPENDIX
Research sample statistics
Research structure
LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
2.0 EUROPEAN OVERVIEW
Overall proportion of respondents covered by five different types of protection-related life insurance: six European countries, 2012
Proportion of respondents covered by five different types of protection-related life insurance bought separately: six European countries, 2012
Overall proportion of respondents covered by five different types of protection-related life insurance and proportion of respondents with cover bought separately: six European countries, 2012 (table)
Number of protection-related life insurance policies held per respondent: six European countries, 2012
Number of protection-related life insurance policies held per respondent: six European countries, 2012 (table)
Average number of protection-related life insurance policies held per respondent: six European countries, 2012
Influence of household income on the uptake of protection-related life insurance segmented by age group across six European countries, 2012
Influence of household income on the uptake of protection-related life insurance segmented by age group across six European countries, 2012 (table)
Influence of dependents on the uptake of protection-related life insurance segmented by age group across six European countries, 2012
Influence of dependents on the uptake of protection-related life insurance segmented by age group across six European countries, 2012 (table)
Distribution channels used by all respondents across all five types of protection-related life insurance bought separately: six European countries, 2012
Distribution channels used by respondents aged 18 to 34 across all five types of protection-related life insurance bought separately: six European countries, 2012
Distribution channels used across all five types of protection-related life insurance bought separately, 2012 (table)
Distribution interfaces used by all respondents across five types of protection-related life insurance bought separately: six European countries, 2012
Distribution interfaces used by respondents aged 18 to 34 across five types of protection-related life insurance bought separately: six European countries, 2012
Distribution interfaces used across five types of protection-related life insurance bought separately: six European countries, 2012 (table)
Online distribution interfaces used across five types of protection-related life insurance bought separately, segmented by device used: six European countries, 2012
Online distribution interfaces used across five types of protection-related life insurance bought separately, segmented by device used: six European countries, 2012 (table)
Proportion of respondents covered by risk life insurance: six European countries, 2012
Proportion of respondents covered by risk life insurance: six European countries, 2012 (table)
Proportion of respondents covered by critical illness insurance: six European countries, 2012
Proportion of respondents covered by critical illness insurance: six European countries, 2012 (table)
Proportion of respondents covered by long-term income protection insurance: six European countries, 2012
Proportion of respondents covered by long-term income protection insurance: six European countries, 2012 (table)
Proportion of respondents covered by short-term income protection insurance: six European countries, 2012
Proportion of respondents covered by short-term income protection insurance: six European countries, 2012 (table)
Proportion of respondents covered by funeral expenses insurance: six European countries, 2012
Proportion of respondents covered by funeral expenses insurance: six European countries, 2012 (table)
3.0 FRANCE
Proportion of respondents covered by five different types of protection-related life insurance in France, 2012
Proportion of respondents covered by five different types of protection-related life insurance in France, 2012 (table)
Number of protection-related life insurance policies held per respondent in France, 2012
Influence of household income on the uptake of protection-related life insurance segmented by age group in France, 2012
Influence of household income on the uptake of protection-related life insurance segmented by age group in France, 2012 (table)
Influence of dependents on the uptake of protection-related life insurance segmented by age group in France, 2012
Influence of dependents on the uptake of protection-related life insurance segmented by age group in France, 2012 (table)
Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age in France, 2012
Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age in France, 2012 (table)
Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age in France, 2012
Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age in France, 2012 (table)
Proportion of respondents covered by risk life insurance in France, 2012
Proportion of respondents covered by risk life insurance in France, segmented by age and annual household income, 2012
Proportion of respondents covered by risk life insurance in France, segmented by age and annual household income, 2012 (table)
Proportion of respondents covered by risk life insurance in France, segmented by employment status and gender, 2012
Proportion of respondents covered by risk life insurance in France, segmented by employment status and gender, 2012 (table)
Distribution channels used for risk life insurance bought separately in France, 2012
Distribution interfaces used for risk life insurance bought separately in France, 2012
Proportion of respondents covered by critical illness insurance in France, 2012
Proportion of respondents covered by critical illness insurance in France, segmented by age and annual household income, 2012
Proportion of respondents covered by critical illness insurance in France, segmented by age and annual household income, 2012 (table)
Proportion of respondents covered by critical illness insurance in France, segmented by employment status and gender, 2012
Proportion of respondents covered by critical illness insurance in France, segmented by employment status and by gender, 2012 (table)
Distribution channels used for critical illness insurance bought separately or packaged with risk life insurance in France, 2012
Distribution interfaces used for critical illness insurance bought separately or packaged with risk life insurance in France, 2012
Proportion of respondents covered by long-term income protection insurance in France, 2012
Proportion of respondents covered by long-term income protection insurance in France, segmented by age and annual household income, 2012
Proportion of respondents covered by long-term income protection insurance in France, segmented by age and annual household income, 2012 (table)
Proportion of respondents covered by long-term income protection insurance in France, segmented by employment status and gender, 2012
Proportion of respondents covered by long-term income protection insurance in France, segmented by employment status and by gender, 2012 (table)
Distribution channels used for long-term income protection insurance bought separately in France, 2012
Distribution interfaces used for long-term income protection insurance bought separately in France, 2012
Proportion of respondents covered by short-term income protection insurance in France, 2012
Proportion of respondents covered by short-term income protection insurance in France, segmented by age and annual household income, 2012
Proportion of respondents covered by short-term income protection insurance in France, segmented by employment status and gender, 2012
Distribution channels used for short-term income protection insurance in France, 2012
Distribution interfaces used for short-term income protection insurance in France, 2012
Claims frequency by reason for claim for short-term income protection insurance in France, 2012
Claims acceptance by reason for claim for short-term income protection insurance in France, 2012
Proportion of respondents covered by funeral expenses insurance in France, 2012
Proportion of respondents covered by funeral expenses insurance in France, segmented by age and annual household income, 2012
Proportion of respondents covered by funeral expenses insurance in France, segmented by employment status and gender, 2012
Distribution channels used for funeral expenses insurance in France, 2012
Distribution interfaces used for funeral expenses insurance in France, 2012
4.0 GERMANY
Proportion of respondents covered by five different types of protection-related life insurance in Germany, 2012
Proportion of respondents covered by five different types of protection-related life insurance in Germany, 2012 (table)
Number of protection-related life insurance policies held per respondent in Germany, 2012
Influence of household income on the uptake of protection-related life insurance segmented by age group in Germany, 2012
Influence of household income on the uptake of protection-related life insurance segmented by age group in Germany, 2012 (table)
Influence of dependents on the uptake of protection-related life insurance segmented by age group in Germany, 2012
Influence of dependents on the uptake of protection-related life insurance segmented by age group Germany, 2012 (table)
Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age in Germany, 2012
Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age Germany, 2012 (table)
Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age in Germany, 2012
Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age Germany, 2012 (table)
Proportion of respondents covered by risk life insurance in Germany, 2012
Proportion of respondents covered by risk life insurance in Germany, segmented by age and annual household income, 2012
Proportion of respondents covered by risk life insurance in Germany, segmented by age and annual household income, 2012 (table)
Proportion of respondents covered by risk life insurance in Germany, segmented by employment status and gender, 2012
Proportion of respondents covered by risk life insurance in Germany, segmented by employment status and gender, 2012 (table)
Distribution channels used for risk life insurance bought separately in Germany, 2012
Distribution interfaces used for risk life insurance bought separately in Germany, 2012
Proportion of respondents covered by critical illness insurance in Germany, 2012
Proportion of respondents covered by critical illness insurance in Germany, segmented by age and annual household income, 2012
Proportion of respondents covered by critical illness insurance in Germany, segmented by age and annual household income, 2012 (table)
Proportion of respondents covered by critical illness insurance in Germany, segmented by employment status and gender, 2012
Proportion of respondents covered by critical illness insurance in Germany, segmented by employment status and by gender, 2012 (table)
Distribution channels used for critical illness insurance bought separately or packaged with risk life insurance in Germany, 2012
Distribution interfaces use
To order this report:
Life_Insurance Industry: Life Protection Metrics: Consumer Approaches to Protection-Related Life Insurance in Europe
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
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