LifeKraze Changes the Game with New iPhone App and the Launch of Mission: Inspire, Supported by Athletes Competing in London

Social Platform Enlists 12 Olympians from the Summer Games to Celebrate Launch with a Campaign to Encourage Active Lifestyles and Help Needy Schools

Jul 24, 2012, 10:13 ET from LifeKraze

CHATTANOOGA, Tenn., July 24, 2012 /PRNewswire/ -- LifeKraze, the social media platform that encourages and rewards members for achieving goals, announced Mission: Inspire. This interactive program features twelve Olympians using LifeKraze to share their daily Accomplishments and stories as they train and compete this summer in London. These world-class athletes have joined LifeKraze to share their challenges and successes in training and competing on the global stage: Angel McCoughtry (USA Basketball), Becky Sauerbrunn (USA Soccer), Race Imboden (USA Fencing), Katya Bachrouche (Lebanon Swimming), AG Kruger (USA Track & Field), Nick Delpopolo (USA Judo), Kyle Vashkulat (USA Judo), Caroline Queen (USA Canoe/Kayak), Casey Eichfeld (USA Canoe/Kayak), Paige Selenski (USA Field Hockey), Michelle Vittese (USA Field Hockey) and Terrence Jennings (USA Taekwondo).


"I am very excited to be a part of LifeKraze and, especially, Mission: Inspire," said Becky Sauerbrunn of the USA Soccer Team. "Not only are you offering a community of people to share your goals and accomplishments, you're also given the ability to reward and be rewarded for those achievements. That type of support is powerful and I'm honored to take part in this mission."

The launch also marks the availability of the LifeKraze iPhone application. The app gives LifeKraze's new and existing members a tool to help further change the way they live offline by changing the way they interact online through a community built on positivity and encouragement. The new mobile app allows members to share Accomplishments on the go, as well as rewarding fellow members with Points and encouraging them with Comments and High Fives. Members can redeem the Points they earn for active-lifestyle products from the platform's many brand partners, which include The North Face, Men's Health and prAna, or convert the Points for cash donations to non-profits like

"We are so proud to have these world-class athletes sharing their Accomplishments on LifeKraze and inspiring our community to achieve their own personal goals," said Michael Brooks Jr., co-founder and chief technology officer of LifeKraze. "With our new iPhone app, these athletes can post their Accomplishments from London, easily keeping the LifeKraze community updated as they experience one of the most memorable and important moments of their lives."

LifeKraze members are encouraged to cheer on the participating athletes by awarding them Points and offering positive comments and High Fives. The three athletes that earn the most Points between now and the end of the Summer Games will be able to select needy classrooms or school athletic programs on DonorsChoose.Org to receive a $5,000 donation from LifeKraze. During this same period, individual LifeKraze users can redeem 2,500 Points for a $50 donation on, helping classrooms across the nation get the supplies that they desperately need.  A total of $12,000 will be donated to schools through as a result of LifeKraze's Mission: Inspire.

"We are so excited to team up with LifeKraze and their community as part of Mission: Inspire," said Jenny Morrissey, Marketing Manager at "Through this partnership, hundreds of students from every corner of America will receive essential educational materials, arts supplies, sports equipment and more to improve their learning experience."

LifeKraze is free to join and is available in the iTunes App Store and at

About LifeKraze

LifeKraze is a new online platform that provides a positive community and rewards for individuals who want to lead active, healthy and fulfilling lives. Founded by college soccer players in the emerging tech hub of Chattanooga, TN, LifeKraze provides a team for everyday life, encouraging social interactions that lead to lasting changes. People share accomplishments, large or small, through 160-character posts, to which they can attach photos and other links. Every day, each member has 300 Points to award to other users for their accomplishments. The points people earn can be cashed in for discounts and products from nationally-recognized brands, or converted into charitable donations. With a growing roster of partners including Men's Health, prAna, and DonorsChoose, LifeKraze is social media with a mission: To change the way people interact online, to change the way people live offline.


Founded in 2000, is a nonprofit website where public school teachers describe specific educational projects for their students, and donors can choose the projects they want to support. After completing a project, the donor hears back from the classroom they supported in the form of photographs and student thank-you letters.

To date, 88,000 public and charter school teachers have used the site to secure funding for $30.3 million in books, art supplies, technology, and other resources that their students need to learn. Through, individuals from all walks of life have helped 1.8 million students from low-income families.

Media Contact:
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SOURCE LifeKraze